Media Logic Launches New Web Site as State-of-the Art Marketing Machine

ALBANY, NY – June 28, 2007 – Media Logic, a BtoB Magazine “Top 50” marketing agency, today announced the launch of the firm’s new Web Site at www.mlinc.com. Media Logic designed its new Web site layout to serve as a promotional tool for the company and as a showcase of new technologies and marketing best practices. Underneath the deceptively simple surface, the agency has created a state-of-the-art marketing machine.

Visitors to www.mlinc.com are greeted by agency employees through a series of first-person videos, shot in the agency’s new green screen studio. These videos are sprinkled throughout the site and provide a “real life” introduction to the company through its employees. As users navigate the Web site, they soon begin to understand the depth and value in the new Media Logic Web site.

Marketing Insights Demonstrate Value
The new Web site features case studies, called “stories” that provide real marketing data and are organized by both industry and topic. This organizational structure encourages users to browse across traditional barriers, making it easy, for example, for higher education clients to find value in programs implemented by financial services clients, or for B2B clients to find relevant value in the agency’s work for its consumer or healthcare clients.

The “papers and studies” section serves as a library of marketing insights. Media Logic has long committed itself to creating and sharing original and relevant marketing information and has seeded its new site with its latest papers and surveys.

The most interesting feature of the new Media Logic Web site is the “Test Drive” section. In today’s “trial economy,” customers of any product expect to be able to try it before they buy it and Media Logic has adopted this idea for itself. The company now promises, with no obligation, to provide serious qualified client prospects with actionable ideas designed to have an immediate impact on their marketing. Launched several months ago as an experiment, the agency has already seen great interest in this feature. Companies interested in taking Media Logic for a “Test Drive” can learn more at http://mlinc.com/testdrive/.

Behind the scenes of the Web site is a sophisticated measurement and tracking system woven into the code of the site. By integrating the latest leading Web analytics tools with the company’s sales database, Media Logic can measure virtually all user actions, which include: pages visited, videos watched, papers downloaded, even where users ran into difficulties or dead ends.

Web Analytics Provide Personalized Experience
Armed with these analytics, Media Logic can segment visitors based on their behaviors, connect visitors to companies, names, titles and departments and automate highly individualized communications based on their actions. The agency will use this data to constantly improve the site’s user experience, but more importantly, Media Logic will also use it to market in an extremely targeted, efficient and personalized fashion.

“Our new Web site encourages the sharing of marketing ideas between our clients and ourselves, and also our clients with each other,” says Ron Ladouceur, senior vice president at Media Logic. “We’ve designed the Web site to encourage visitors to cross traditional industry boundaries to trigger conversations leading to new applications and innovations.”

Ladouceur adds that the new Media Logic Web site will be in a state of constant revision. The company has already seen a high level of repeat visitors to the Web site and tracking has shown that these visitors are reading deep into the Web site’s stories, news items and other resources. This content is offered to visitors to provide real marketing value and in return, Media Logic asks visitors only to supply the information the agency needs to keep the “conversation” going. The company is confident that this unique approach to a high value/low pressure, give and take rapport is the path for growth, both for its clients and for itself.

Visit the new Media Logic Web site at www.mlinc.com.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, Calif. With annual capitalized billings in excess of $63 million, the agency provides marketing services in consumer/financial, business-to-business and higher education for a wide range of clients, including Visa, Trans World Entertainment, MVP Health Care, Weil-McLain, Fortitech, SPX Cooling Technologies, Alloy Polymers, Penn Mutual, Hofstra University, The Johnson School at Cornell University and Binghamton University. Media Logic is ranked by Advertising Age as one of the nation’s top 200 advertising agencies and by BtoB Magazine as a top 50 business-to-business agency. Visit www.mlinc.com for more information.

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