Screen Pilot Launches GoTrip.mobi

Digital marketing & technology firm Screen Pilot Group announced today
that it launched a white labeled mobile marketing and CRM system for
hotels and resorts. GoTrip.mobi is the industry's most significant and
anticipated mobile product launch this year.

"GoTrip answers to the need of the traveling consumer that expects a
higher level of interaction with a brand" says Tom Dibble, CEO of the
Screen Pilot Group. "We offer the ability to generate new business
from mobile search and direct response while at the same time
providing a high touch mobile CRM suite of tools that reaches over 72%
of the US population".

GoTrip provides an entirely branded experience for any independent or
chain. It delivers content and information most utilized by the mobile
web consumer such as local search and weather information but also CRM
features such as flight notifications and airport alerts. It then adds
the ability to deliver last minute upsell and acquisition
opportunities that hit the bottom line. The GoTrip experience is
delivered partly using an XHTML compliant mobile web site that is
search friendly, has Click-to-Call functionality and it ready to
plug-into mobile paid search initiatives.

"I've had the benefit of seeing what works and what doesn't in Europe
and GoTrip works" says Dibble, a mobile media veteran of over 12
years. He continues "The successes of services such as Orbitz TLC are
just one of many indicators as to the state of readiness for the
travel consumer to interact with brands using mobile as a medium. This
difference between Orbtiz TLC and GoTrip is that it has more features,
more value and it's a suite of tools for hotel brands direct".

"The hospitality industry is about the delivery of an experience. This
doesn't always mean human," says Dibble. "Our solution is not only an
acquisition channel, but a powerful CRM solution". With high
penetration levels of cell phones that enjoy fast data speeds, have
high-res color screens, internet browsers and are SMS capable, the
notion of mobile marketing for the hospitality industry is highly
compelling.