SPINVOX APPOINTS CHIEF MTV MARKETER JAMES SCROGGS TO BUILD GLOBAL SPINVOX BRAND

London, UK - 28th June 2007 – SpinVox, the award-winning market leader in Voice-to-Screen™ messaging, announced today that James Scroggs, former Vice-President Marketing, MTV Networks UK and Ireland, has joined the company as Vice-President, Consumer Business. Scroggs will spearhead the consumer marketing team at SpinVox to build a world-class telecoms and digital service brand that will support the company’s aggressive growth.

SpinVox launched the world’s first voicemail-to-text service in 2004 in the UK and this year has launched its service in North America with further deployments scheduled for South Africa and Canada in the coming months. The company expects to go live with 12 deals in 2007, reaching an initial potential customer base of six million.

SpinVox services enable both Wireless 2.0 and Web 2.0 businesses with its range of voice-to-screen products which convert any voice to text and deliver it to any screen – mobile, computer or PDA. The most recent SpinVox deals include its launch with leading blog provider Six Apart to provide its 12 million LiveJournal customers with voice-powered blogging and the launch of its voicemail-to-text service with Cincinnati Bell in the U.S.

Christina Domecq, co-founder and CEO, SpinVox says: “SpinVox enables two of the biggest consumer markets in the world – mobile and the internet – making them more powerful and accessible. James’ proven talent as an innovative and effective marketer, working on some of the most memorable and significant brands in the world, will help accelerate SpinVox into a global service brand.”
Scroggs says: “I’m joining SpinVox at a time when its innovation and entrepreneurship have been recognised by its industry peers. In a world of often blinding technical complexity, it’s inspiring to work with a terrifically simple proposition. I’m now tasked with taking this already rising brand and accelerating its growth and development into a mass market proposition in the wireless and digital worlds.”
Scroggs joined MTV Networks UK & Ireland in 2002 and as VP of Marketing Scroggs spearheaded its brand strategy and activation. MTV has been voted the Worlds Most Valuable Media Brand by Interbrand/Business Week. He was responsible for all advertising, digital, events, products, brand experiences and corporate social responsibility initiatives. He launched a multitude of key brand initiatives and TV franchises, including Pimp My Ride and the BOOM education programme and was the key spokesperson for MTV’s 25th Anniversary celebrations.
Scroggs started work in advertising in 1993, firstly as a Graduate Recruit at DMB&B and as the Account Manager on the Mars Bar ‘Work, Rest and Play’ and Budweiser ‘Genuine Article‘ campaigns. He then joined Lowe Howard-Spink as the Account Director on Stella Artois. He was the anchorman of the consistently award-winning Stella Artois 'Reassuringly Expensive' campaign, including the famed Stella Bottle campaign, which won a Cannes Grand Prix, and the launch of the multi-award winning ‘Stella Screen’ film programme, all of which contributed to Stella becoming the UK’s most valuable beer brand.
He then moved on to the ill-fated ONdigital as Senior Brand Manager, drove its relaunch as ITV Digital with the genesis of the still famous 'Al & Monkey' campaign, recently redeployed for PG Tips, before joining MTV. He is on the Board of the Institute of Contemporary Arts, Director of Robin Wight's 'Ideas Foundation' and patron of a high profile Mental Health charity CALM - Campaign Against Living Miserably.
ENDS
For Media Enquiries:
Jane Henry
Global PR Director
T: +44 (0)20 7965 2000
M: +44 (0)7941 941 794
jane.henry@spinvox.com

UK Enquiries: US Enquiries:
David Alexander Greg Kalish
T: +44 (0) 7720 277201 T: + 1 646-290-8840
M: +44 (0)7802 412 424 M: +1 917-592-1942
David.alexander@porternovelli.co.uk gkalish@gkcomms.com
About SpinVox
SpinVox brought together the two most popular methods of communication – voice and text – and created a new category of messaging called Voice-to-Screen™. Its award-winning services are now driving new recurring revenues for mobile, Web 2.0 businesses and fixed-line operators around the world. As well as Cincinnati Bell, SpinVox will be deploying via carriers such as Sasktel and Vodacom in 2007 with more deals and deployments to be announced soon.

At the heart of SpinVox is its patented Voice Message Conversion System™ (VMCS), which underpins the company’s retail, enterprise, service provider and global carrier products. VMCS is maintained on an enterprise-class hardware infrastructure by an expert management team to meet the rigorous demands of global carriers.

Able to support multiple languages – English, French, Spanish and German - SpinVox now leads the way in powering the convergence of voice and screen in today’s messaging markets.

SpinVox products include: Spin-my-Vmail™ - the world’s first voicemail to text service launched in 2003; Spin-my-Blog™ - speak a post to a blog from any phone, anywhere; Spin-my-Broadcast™ - speak a message and deliver it to multiple recipients and Spin-my-Memo™ - speak reminders, memos and notes which get sent as text straight to email.

SpinVox is a global company, headquartered in the UK and is the recipient of industry awards for innovation and business awards for entrepreneurship. To see a full list of SpinVox awards, click here: http://www.spinvox.com/news/awards.php

Voice-to-Screen and Voice Message Conversion System are registered trademarks of SpinVox Ltd.