ICMAD Announces that aMENity is the CITY Awards Winner For Men’s Skincare Innovator of the Year

New York, NY - June 27, 2007 - aMENity, a member of the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) was recognized for their innovative products and packaging at this years City Awards for Cosmetic Innovators.

The winners were announced at an awards ceremony during ICMAD’s 34th annual meeting. Sam Brocato, himself a beauty entrepreneur presented the CITY award to aMENity.

In opening remarks to more than 100 members attending the dinner, annual meeting and awards ceremony, ICMAD President David Schieffelin of Models Prefer, Ltd., said the “coveted City Awards for product and marketing innovation prove the depth of contribution made by ICMAD members to the cosmetic industry by recognizing the finalists as well as the winners. The CITY Awards represent dedication, effort and creativity by our members. For me, the CITY Awards represent everything that makes our industry so dynamic.”

The CITY Awards were judged by respected advertising, marketing, and sales executives with experience, but without current affiliation, in the cosmetic industry.

aMENity was honored with the prestigious CITY Award for Skin Care Package Design for the aMENity Anti-breakout Gel and credited as a leader in innovation within the men’s grooming category. Co-founders Dwight Schultheis and Lisa Lehan accepted the award on behalf of aMENity.

About aMENity

aMENity LLC (www.getamenity.com)specializes in men’s skin care products, with scientifically proven formulas for skin’s most common problems, including razor burn, acne, odor, wrinkles and dry skin. aMENity offers a full line of shave gels, creams, moisturizers and break-out products.

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