Businesses in Love with New Concept: VendorSeek Inspires Lasting Relationships between Buyers and Vendors

VendorSeek.com is the matchmaker of the business world. Since its inception in 2002, the business-to-business site located in Mt. Laurel, New Jersey has facilitated relationships between buyers and vendors. Much like a dating service businesses, VendorSeek tailors their services to suit the desires of buyers and vendors. VendorSeek’s individualized and analytical approach to each request and match made, is stimulating more vendors and buyers to become a part of the process.

Finding a productive, lasting relationship is difficult in the world of business. Vendors spend money on attracting buyers to use their products and services, while buyers spend time locating efficient vendors to fulfill their needs. Both parties aspire to find one another, but with countless numbers of buyers, vendors, and outside factors, the process becomes frustrating.

VendorSeek President, Ken Wisnefski, was met with comparable frustration before he started the company. “I was working on a project which involved contacting multiple vendors for quotes and other information. I found the process to be impersonal and insensitive. Businesses want to make money, but there is more to it than that. Success will come when the right synergy is created. It is a process often devalued in business, because everyone is so anxious about their revenue. When the right relationships are created, the money will come. These sentiments served as the impetus for VendorSeek’s concept”

Wisnefski began a service that he sees as the cupid of the business world. “We are the matchmakers of business. Dating services help people start productive relationships, and that is exactly what we do for businesses. We closely study the dynamic of each buyer and vendor with the hopes of both starting something with a future and will make both parties happy.”

Wisnefski’s clients have been happy with the services he provides. Carisa Sanders of Carisa Sanders Marketing provided her sentiments on VendorSeek. “I would not ever think a company other than my own could produce such quality; but, it is true. I will not use another service no matter how they give me a song and dance of the quality.”

"MoreVisibility is very pleased with our relationship with VendorSeek,” stated MoreVisibility.com’s President, Andrew Wetzler. “We attract quality business from their services. The process is easy, associates are knowledgeable and helpful, and their Web site offers great information. We look forward to continued success in our partnership with VendorSeek and we are proud to be a contributing author to their Industry Experts page."

“Our customers are satisfied because it is a win-win situation for both vendors and buyers. We want the vendors to find buyers they can have a lasting, profitable relationship with, and we hope the buyers find the vendor that is the best match for them each time they place a request,” stated Mr. Wisnefski. “With each match we make, we closely analyze the position and needs of both the buyer and vendor. We make sure we are inspiring a lasting chemistry.”

Vice President of Marketing for Trade-In Solutions, Marco Bizzari had good things to say about VendorSeek. "VendorSeek.com made looking for the right vendor incredibly easy. Rather than searching the Web and fielding phone calls all morning to find the right company, I just went to VendorSeek.com and had the contact information of at least five different companies sent to me within 24 hours! I was literally able to sit back and let them solicit my business, instead of the other way around.”

VendorSeek is attracting more vendors and buyers away from traditional means of advertising in magazines, newspapers, and on the Web. For instance, pay-per-click (PPC) advertising is prevalent on the Internet. A company will pay a provider to host their ads on Web pages, and the company pays a fee according to how many times browsers “click” on the ads. Flaws, mostly caused by “click fraud,” have marred the process (incidents where competitors or other parties click on ads with no intention of making a purchase while raising the cost of the advertising).

Wisnefski sees VendorSeek as a better alternative to using pay-per-click and other methods. “We have had our own problems with pay-per-click. It can be a nightmare. I find some peace of mind in knowing that other businesses can forego the headaches and use our services. The vendors don’t need to spend money on something that is so impersonal, and buyers don’t have to blindly click on someone’s advertisement. Our process assesses what each party is looking for and can provide. When the analysis is complete, we produce something that is meaningful and productive for the buyer and vendor.”

Today’s business world is tightly packed with buyers and vendors, making it difficult to find the right connection. “It is difficult in current times to find the right fit at the right time for your business. Individuality and personal attention seems to be a luxury when it should be a necessity,” explained Wisnefski. “We are bringing that sentiment back to the business world. As in dating, no one wants to settle, and we don’t want our clients to settle. We make sure every buyer and every vendor is engaged in a tailor-made relationship.”

VendorSeek is bringing new life to business. Vendors seeking opportunities to begin lasting relationships with buyers are welcome. Buyers desiring the services of vendors found to suit your needs can find what they are looking for at VendorSeek.com.