New Evaluation Service Shakes Up Mortgage Industry

The stuffy mortgage industry just got a fresh and friendly face with the launch of Stinky Mortgage - www.stinkymortgage.com - a new self-serve mortgage evaluation service. Stinky Mortgage provides homeowners with a quick and easy way of evaluating their mortgage, and identifying their areas of strength and weakness.

A visitor simply inputs some general information about their current mortgage to Stinky Mortgage and they are told their "Stink Factor". On the Stink Factor scale, 1 is fragrant and 5 reeks. The visitor is then told how specific factors like their loan-to-value and debt-to-income ratios stack up to mortgage lender expectations. This information is provided free of charge and without the need to submit any personal contact information.

Mauro Appezzato, President and CEO of America's Lending Partners, said, "In keeping with our mission to help homeowners get the best deal on their mortgage we wanted to provide this self-serve evaluation service to homeowners. The mortgage industry is changing every day. And many homeowners have adjustable-rate mortgages, but don't know whether it's right for them to refinance. There are plenty of loan calculators out there, but they're often too complicated or not user friendly for such a simple assessment. We saw there was a need for a high-level mortgage evaluation service, so we developed one. Hopefully it will provide guidance to homeowners who are unsure of their current mortgage situation and whether it would benefit them to refinance."

For more information, or to quickly evaluate your own mortgage, visit www.stinkymortgage.com.

Stinky Mortgage is a new website service offered by America's Lending Partners. The company was founded in 1999 to provide homeowners and homebuyers with a fast and convenient way to get a great deal on a home loan. America's Lending Partners is a respected leader in the mortgage industry and is built upon the essential core values of knowledge, integrity, experience, service and trust.