Bluff Europe Magazine Announces “Poker in the Park” Sponsored by World Poker Tour®

June 23, 2007 (London, UK) – Bluff Europe magazine, Europe’s premier poker publication, is celebrating summer and its crowning of London as “Europe’s #1 Poker City” by holding an afternoon of poker with the World Poker Tour® (WPT) in the heart of London.

“Poker in the Park” will be held in Leicester Square Park on Friday, July 6th, from 12:00pm to 4:00pm. Bluff Europe and WPT will be holding ‘Learn to Play’ and ‘Play-for-Fun’ tournaments for poker enthusiasts and players of all skills and backgrounds.

The event, presented by Bluff Europe and sponsored by the World Poker Tour, is open to all visitors over 18 years of age. Visitors who choose to play might find themselves across the table from actress Mimi Rogers, who is also a WPT Board member and poker enthusiast. WPT president, founder and CEO, Steve Lipscomb, will also attend the event. In addition, World Poker Tour poker gift packages will be given to the first 1,000 visitors.

“We are pleased to be a part of this celebration as London is named the #1 poker capital in Europe,” said Lipscomb. “World Poker Tour was at the forefront of the global television poker phenomenon, which helped bring the poker boom to London. We are honoured to have played a part in this great city’s rich history.”

To mark the magazine’s naming of London as Europe’s No.1 poker destination, a plaque will be awarded to the Mayor of London, congratulating the city for its services to the poker community.

“’Poker in the Park’ is an opportunity for people who have an interest in the game to come out and play for free in a fun, friendly environment, and to find out what all the excitement is about,” said Michael Caselli, editor-in-chief of Bluff Europe. “People are really beginning to see that poker is a game of skill and intellect and that tournament poker is about mental fortitude – it really is about the sport of poker. The event is also a celebration of the London poker boom which punctuates London as one of the most exciting places to be right now.”

ENDS

For further information please contact:
Melissa Ross
Lyceum Media
+44 (0) 207 953 4026
Melissa@lyceummedia.com

ABOUT BLUFF EUROPE
Bluff Europe is Europe’s most widely read poker publication, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laack, Roy Brindley, Hollywood Star turned poker pro – Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA.

Bluff Europe magazine is the first magazine to be available by subscription through SMS. Poker enthusiasts in the UK can subscribe by texting POKER to 60155. www.bluffeurope.com

ABOUT WPTE
WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and is scheduled to begin broadcasting on GSN in early 2008. WPT is licensed for broadcast globally. WPTE also operates a real-money online gaming website, www.wptonline.com, which prohibits wagers from players in the U.S. and other restricted jurisdictions. WPTE currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. The company is also engaged in the sale of corporate sponsorships. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO). Photos and media information can be found online at: www.worldpokertour.com/media