STUDIO at Fred Segal introduces Australian Organic Skincare “It Brand” — Stem Organics www.stemorganics.com

Exclusive organic skincare range, Stem Organics www.stemorganics.com, recognized by industry bible WWD Beauty Biz as one of the ‘It List Organic Beauty Brands for 2007,” is available at STUDIO at Fred Segal effective end of July 2007.

Founded by visionary duo, Lara Deutsch and Myke Christoffel, Stem Organics is being hailed an Australian success story. What started as Lara’s personal quest to help relieve her Chronic Fatigue Syndrome five years ago, has evolved into a premium range of eight organic formulations.

“We are delighted to introduce Stem Organics into STUDIO at Fred Segal. It’s an exciting time as Americans are becoming more aware of the benefits of organics and understand that many of the ingredients they use on their skin are absorbed by their body” mentions Lara.

Designed for both women and men, the range suits all skin types and includes a Gentle Cleansing Milk, an Antioxidant Toning Infusion, Smooth Skin Exfoliant and three Face Fluid variations. The rejuvenating Fresh Start Serum and Intensive Eye Serum complete the family.
“Stem Organics philosophy is simple; we create desirable and ethical skincare with superior organic formulations. What’s more, we believe what we put in our products is just as important as what we leave out” comments Lara.

In keeping their holistic approach, Stem Organics blend the world’s finest, natural ingredients sourced from around the globe as well as direct from the Australian outback, designed to enhance and promote overall well-being. All products feature the powerful, age-fighting properties of wild Kakadu Plum, antioxidant and anti-inflammatory rich Pomegranate and the natural goodness of organic Aloe.

The range is priced from $38-69. For further information on Stem Organics range or to purchase on-line visit www.stemorganics.com