IPEX TV announces the launch of 'IPEX kids' at New York Licensing Show

New York City, USA, June 21st 2007 – IPEXCO INC., operator of the leading B2B E-commerce marketplace dedicated to multiplatform video programmes, announced today the addition of IPEX kids to the IPEX TV platform, a dedicated service to the kids TV, DVD and digital media licensing industries.

Coming on the heels of the launch of IPEX TV at MIP TV in Cannes back in April 2007, IPEX kids, is a web-based B2B lead generating tool for the acquisition of children’s programming rights. IPEX kids will provide the stakeholders of the kids licensing sector with an integrated set of marketing tools to showcase their properties using trailers, sell sheets, and product descriptions, in a B2B space used by worldwide acquisition and licensing executives registered for the service.

“The feedback we have received for numerous buyers and distributors in recent months has led us to create this unique space for the children’s market within IPEX TV, IPEX kids . Its clear the kids market operates a little differently than say the documentary or television movie sector. By segmenting our content offering on the platform, we are able to bring a greater overall value proposition to both the distributor and buyer, not to mention advertising partners wishing to target the children’s TV and DVD and mobile distribution sectors.” Indicated Dan Shannon, SVP Business Development for IPEX TV, in attendance at New York’s Licensing Show.

We signed up for IPEX TV with about fifty titles before it went live in April, to test a variety of films, documentary and lifestyle series, as well as a few of our children’s properties. It should be interesting to see the uptake from the buyer community for this new tool as it gains momentum in the coming months” says Tanya Kelen, Head of Distribution of Breakthrough Entertainment.

“We just opened the platform to buyers in early May, and buyer registration, has been steady. We currently have acquisition and licensing executives using IPEX TV from 36 countries, across TV, Film DVD, VOD, mobile, even inflight entertainment. By recognizing the uniqueness of the children’s programming sector, IPEX kids will serve as a lightning rod for buyers and distributors as well as producers of quality kids content to connect online for cutting distribution deals, not only during trade shows like the Licensing Show, but in between as well.’’ states Paul Allard , CEO of Alternative Media Initiative which operates the holding IPEXCO.


About Breakthrough Entertainment
A Toronto-based independent production company Breakthrough Films & Television have been producing television programs or over 20 years. The company is now one of the most prolific producers and distributors of factual, lifestyle, drama, children’s and family programming with over 1000 hours of original and acquired programming, including Atomic Betty which has been licensed in more than 125 countries.

About IPEXTV
IPEX TV/ IPEX kids are a unique B2 E-commerce marketplace dedicated exclusively to buyers and sellers of multiplatform video programmes. IPEXTV serves traditional film, television and home video/DVD markets, as well as the fast growing VOD, internet video and mobile phone markets segments.

IPEXTV is operated by IPEXCO, a division of Alternative Media Initiative, a privately held company based in Montreal Canada with offices in Paris and Geneva.
- 30 -

IPEXTV 5685, Fullum, suite 103 | Montreal, QC, Canada, H2G 2H6 | T. +1.514.277.1201 ext: 202 | www.ipextv.tv | info@ipextv.tv
Skype: dshannon73