Bunco Gains Popularity throughout the Country—27 million Women Play Regularly

Rochester, MI – June 22, 2007–Red Hats and More (www.redhatsandmore.com) knows first-hand about the latest U.S. dice game craze—the number one online retailer of Red Hat Societyâ products sells more Bunco sets than any other game on its site. Bunco takes absolutely no skill and a lot of luck— it's literally a roll of the dice.

Red Hatters all over the country meet weekly or monthly to play Bunco, a dice game that's been around since the 1800s and remains popular at social gatherings. Corporate America's catching on, too. The official national Bunco tournament sponsor is Prilosec, whose target audience is "middle-aged women with heartburn." According to Procter & Gamble, which sponsored last year's World Bunco Championship in Las Vegas, more than 27 million women play the game regularly across the country. The championship event was even televised nationally on the Oxygen cable channel.



“The appeal of the game lies in the social time it provides for these women—it’s a lot of fun but it’s fairly easy—that's why it's a good game for socializing,” said Pam Schenkel, president of Red Hats and More. Games like Bunco and Sudoko are also both excellent therapies for the mind. The brain, like the body, needs exercise and research is continually proving that mental exercise helps us stay sharper, longer. "Our customer base is primarily women 50 and over and it's fantastic that these games are also good ways to keep our brains healthy," added Schenkel.



Bunco is available at www.redhatsandmore.com for the retail price of $21.00 and comes in a take-along box including complete instructions, 9 dice, an official game bell, 1 fuzzy die, tally pads, score sheets and 6 pencils.



About Red Hats and More
Red Hats and More (www.redhatsandmore.com) features over 1,000 items for Red Hat Society® members, a group of women over 50 who encourage fun, socializing, and friendship. The Rochester, MI- based online store is the leading retailer of Red Hat products with sales over $1 million in just its first three years. Redhatsandmore.com provides a simple, convenient, and easy to navigate shopping experience with low ground shipping on most items. Purchases can be charged online with MasterCard®, Visa®, American Express®, and Discover®. Visit redhatsandmore.com for more information, or call us at 1-877-733-4288.