10TH DEGREE launches new web platform for Advantage Rent A Car

LAKE FOREST, CA - June 21, 2007 - At the forefront of Advantage Rent A Car's aggressive re-branding campaign is 10TH DEGREE, an interactive advertising agency based in Lake Forest, CA. 10TH DEGREE in partnership with JAZEL LLC's, Enterprise Marketing Platform, launched advantage.com on April 1, 2007 delivering a visually enhanced user-friendly site to Advantage Rent A Car audiences.

"Our website is a key component to our reservation and information infrastructure," said Robert Dimmick, Executive Vice President Marketing Advantage Rent A Car. "After 15 years of web presence that served our company well, this redesign offers enhanced features for the user and optimizes technology to showcase the future direction of Advantage.”

Advantage Rent A Car is poised to reinvent its image through the development of a strong interactive presence created and managed by 10TH DEGREE. So far, the site has been well received by returning and new users across US and International audiences. Increased consumer usability through intuitive navigation and overall comprehensive design have and will continue to increase consumer traffic and company revenue.

“This website is only the beginning for Advantage Rent A Car” said Jay Rhodus, Partner 10TH DEGREE. “Our team is vigorously concepting and implementing a comprehensive branding campaign utilizing all facilities of the interactive space. 10TH DEGREE is excited about our relationship with Advantage Rent A Car; the possibilities are endless.”

10TH DEGREE and Advantage Rent A Car's partnership is based on a mutual understanding of the Internet's growing importance to the general consumer with emphasis on the travel industry. With its first major re-branding success, Advantage Rent A Car plans to roll out a comprehensive interactive advertising and marketing campaign, with 10TH DEGREE leading the way, in an effort to propel Advantage Rent A Car's consumer traffic and brand image.

About 10TH DEGREE
Established in 2001, 10TH DEGREE is a direct and interactive marketing agency based in Lake Forest, CA. Our mission is to utilize creativity and technology to cultivate a more compelling, intimate and rewarding user experience – enhancing the relationship between consumers with our clients. 10TH DEGREE provides advertising, direct and promotional marketing, strategic online media planning and buying with robust search engine marketing solutions and organic search engine optimization.
10TH DEGREE's growing client list includes some of the world's best known brands from the automotive, financial services, consumer electronics, retail, telecommunications, and Internet software & services industries.

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