Moë launches “Camy” Convertible Accessory for Fall/Winter 2007

New York, NY - Moë, the accessories company raved about by fashionistas who appreciate effortless style, introduces Camy for the Fall/Winter 2007 season. Named for its versatility, Camy (short for chameleon) is a fully convertible pouch made of the softest lamb. Designer Mary Rambin has deemed Camy “the ultimate accessory”, with four functions to accommodate the modern woman’s needs at any given moment. The key is its detachable gold-link chain which allows it to be a purse, clutch or wristlet on its own, or an essential organizer within any of the season’s hottest oversized totes. Fill the divided pouch with the items you need most accessible and then choose the most functional and fashionable way to carry Camy by changing the chain positions or removing it completely. It’s the perfect accessory for the jet-setter, the busy executive, or the girl about town. Black patent piping and gold hardware give flair to the small rectangular shape that comes in black, camel, red, and pewter. MSRP is $275.

Over the past two seasons, Moë has generated a vast celebrity following with its C.L.I.C.K bag (named for its intended contents: cell phone, lip gloss, ID, cash & keys). With its unique strap-through-strap design, the small bag is easier than a clutch and more interesting than your average wristlet. The hardware-free C.L.I.C.K bag simply sits on your wrist so you have both hands free to mingle. Celebrity clients include Jessica Biel, Hayden Panettiere, Rosario Dawson, Amber Valletta, Haylie Duff, Courtney Cox-Arquette, Leigh Lezark and Lydia Hearst. A similar celebrity clientele is expected to follow Camy.

Moë handbags are always trendy and sophisticated while functioning to accommodate a woman’s everyday life. Although there are a plethora of bags available today, designer Mary Rambin feels that most designs have missed their mark by sacrificing convenience, and focusing purely on fashion. Rambin has a mission that is multi-faceted: Each Moë piece serves a practical purpose and solves a problem for women, while continuously being at the forefront of current trends. The Moë customer is savvy because she recognizes the fusion of fashion and function that complements her chic lifestyle.

A native of Houston, Rambin has spent her life in various roles within the fashion and entertainment industries. Rambin now divides her time between Los Angeles and New York City and continues to conceptualize innovative accessories that epitomize effortless style. Look for more convenient and stylish accessories from Moë in upcoming seasons.

For more info please visit www.moebags.com.