Doro Heralds Summer of Pink Hot Pink DECT Home Phone Hits UK High Street http://www.doro-uk.com/press

London, June 2007: Doro, one of Sweden’s leading consumer electronic companies, has ushered in the ‘Summer of Pink’ with the launch of its latest cordless DECT home phone – the Doro 525 Pink.

Chris Millington, UK company manager at Doro commented: “The UK retail scene is bursting at the seams with clothes, accessories and home furnishings in an array of ‘hot’, ‘tropical’ and ‘acid’ tones. So, we decided to launch a quality handset option for the style-conscious UK consumer and take the latest colour trend into the realm of home technology.”

In a recent YouGov survey[1] investigating consumer perceptions regarding home phones: 71 per cent of UK homemakers regard the current crop of home phones as ‘forgettable’ ‘dull’ and ‘outdated’.

The findings also showed that 50 per cent more women than men appear to have a penchant for ‘funky’ and ‘cool’ home phones, whereas 10 per cent more men want their home phones to be ‘high-tech’ and ‘advanced’.

Out of 2000 nationwide respondents only one person described the current home phones within their social circle as ‘designer’. This clearly indicates the growing need for more stylish, funky and design-driven home telephony products to satisfy the needs of UK homemakers. The Doro Pink phone aims to inject a burst of vibrant colour and style into UK homes.

Michelle O’Mahoney, Independent Colour Therapist ASIACT (Aura-Soma Institute of Accredited Colour Therapy) previously brand-marketeer at Orange and BT commented: “Colour has been proven to affect our thoughts and feelings, pink in particular soothes and nurtures. The specific shade of pink, which Doro has used, lends itself to the violet-pink end of the spectrum within the colour wheel. When pink has a violet tint it’s more uplifting and helps us to gain a feeling of completeness and fulfillment. So people can enhance their communications by taking advantage of the therapeutic qualities of pink."

The Doro 525 Pink DECT phone is supplied with batteries, which provide 100 hours standby, and 10 hours talk time. The handset’s range from base is an impressive 300 metres outside and 50 metres indoors - making it an ideal phone for all around the home and garden. It comes with six pre-installed ring tones and a raft of features making it easy to use and intuitive. These include; redial memory, caller ID, adjustable ear and ringer volume controls, keypad lock for added security and a pager function enabling the user to quickly locate the handset.

The Doro 525 Pink is available through Currys Digital Stores and Currys Superstores nationwide with a retail price of £39.99. Consumers can also purchase the handset online at www.currys.co.uk for a web exclusive price of £29.99.

About Colour Therapy - Colour therapy is recognised and used by the NHS as a credible complimentary therapy – it is often used in the treatment of impairments and physiological illness. It uses the visible spectrum of light that surrounds us at all times and channels the energies within those colours for therapeutic purposes. In the seventeenth century, Sir Isaac Newton developed the colour wheel using visible colours of the spectrum. Human beings require light in order to function and to remain healthy. Colour therapy theories can be applied to many elements of life including; music, food, clothes, interiors, jewellery and accessories.

About Doro - With over 30 years’ experience in telephony Doro is today characterised by innovative and user-friendly consumer electronics products. The company develops markets and sells a wide range of products in four business units: Home Electronics, Luba Sports Electronics, Business Electronics and Care Electronics. The company’s products are sold in more than 30 countries worldwide through a variety of retail outlets, including electronics stores, online stores and sports stores. With headquarters in Sweden the company recorded sales of SEK 433 million in 2006. Doro’s shares are quoted on the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro at www.doro.co.uk

For further information on Doro UK please contact Custard PR - 020 7494 6595
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[1] YouGov – Home Telephony Omnibus, June 9th/10th 2007