High Double-Digit Growth in Alternative Pet Foods Expected Post Recall

New York, June 19, 2007 — As consumer fears over tainted pet food continue to fester, alternative pet foods are emerging as the primary beneficiaries of the recent pet food recall crisis as perception of traditional mass-produced foods being less safe virtually guarantees high double-digit growth rates for alternative pet foods over the next two years, according to the just-released report from Packaged Facts, Product Safety and Alternative Pet Foods: North American Market Outlook.

The report traces the government, industry and consumer responses to the crisis—all the while keeping an eye on implications for North American sales of alternative pet foods, which are now being positioned as both safer and healthier than their traditional pet food counterparts.

In defining the term “alternative pet food,” the report identifies the main beneficiaries in this brand-switching trend as “high-quality pet foods chosen as alternatives to traditional brands.” These include high-end natural and organic pet foods; fresh pet foods including raw/frozen, refrigerated, and homemade; and 100% U.S. sourced, locally grown, and other smaller-batch pet foods.

“Billions of dollars in pet food brand sales are now up for grabs as a result of the pet food recall crisis and its ongoing effects as consumers seek out safer, higher quality foods for their pets,” notes David Lummis, senior pet market analyst at Packaged Facts. “This is a highly emotional issue for many pet food companies, with many now actively reexamining and restructuring their operations as a result of the recall.”

The forward-looking analysis in Product Safety and Alternative Pet Foods factors in both the short- and long-term impacts of the pet food recall. It also explores related trends, such as levels of consumer awareness of the recall and current and expected effects on purchasing behavior; more direct company oversight of ingredients sourcing and production; new labeling and organic pet food standards; new product trends; new technologies in fresh pet foods; and increased government oversight of the industry. The report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/Product-Safety-Alternative-1499072. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.