Heartland Bank chooses Cherry Creek News as marketing vehicle

Heartland Bank (NasdaqGS:HTLF) has announced the opening of a new Denver Regional Headquarters facility and Cherry Creek banking center. To market the opening of the new location, Heartland Bank has chosen the leading community newspaper The Cherry Creek News as a principle marketing avenue.

"With reach to every home in the area surrounding the location," says publisher Guerin Green, "the Cherry Creek News is one of the only advertising vehicles that can so affordably and effectively target Heartland's audience. And given that our readers grossed more than one billion dollars last tax year, they're exactly the kind of market Heartland is looking for."

The Cherry Creek News, along with its sister paper, the North Denver News, comprise the largest guaranteed reach community newspaper group serving Denver. With the combination of strong demographics and excellent value, the Cherry Creek News is one of Colorado's fastest growing advertising vehicles. Heartland Bank, a major financial player with a 120-year history as a full-service, independent bank with assets totaling more than $800 million - were a match for the Cherry Creek News' readership.

“This new facility underscores the commitment Heartland Bank has for the Denver market,” notes Kevin Marvin, Regional President of Heartland. “Our expanded presence and services will enable us to attract new customers, while we continue to provide our existing customers with the excellent customer service that has made Heartland’s Denver banking center among its fastest growing locations.”