DELIVER BETTER BUSINESS RESULTS THROUGH INNOVATIONS IN INTERNAL COMMUNICATION

Melcrum's Strategic Communication Management Summit 2007 will feature forward-thinking speakers who will give communicators the insight they need to leverage social media for internal audiences; build a culture of engagement; and improve the precision of communication planning and measurement.

Employees expect new levels of transparency and two-way communication with the leaders of their organization. Blogs, collaborative communities and employee engagement are just a few of the ways that Corporate Communicators are responding to this shift in traditional communication models.

Melcrum, a global research and training company with expertise in internal communication, will host a summit to assist communication professionals and business leaders with leading these emerging trends in their own organizations, while proving the value to the business. The Strategic Communication Management Summit 2007 will feature forward-thinking speakers who will give communicators the insight they need to leverage social media for internal audiences; build a culture of engagement; and improve the precision of communication planning and measurement.

Specifically, participants will discover how to:
• Use social media to build community, engagement and dialogue
• Redesign their company’s intranet to increase collaboration and efficiency
• Secure skills to provide coaching and effective leadership communication
• Shift the emphasis of measurement techniques to business outcomes
• Leverage a company’s internal brand to move employees to action on key business priorities

The summit will feature three keynote sessions by prominent communication experts:

• David Pescovitz, Research Director, Institute for the Future, on "The Future of Work”
• Terry McKenzie, Senior Director, Employee Communication and Communities Organization, Sun Microsystems on “Take the Leap to Embrace Social Media”
• Roger D’Aprix, Vice President, ROI Communication and author, “Communicating for Change” on “Our Revolution—Social Media, Precision Metrics and Employee Engagement“

In addition, the learning opportunities presented through general sessions can be enhanced through interactive workshops which will focus on “Leadership Communication” and “Intranet 2.0 and Portal Makeover.”

For more information or to register, please call 312-379-6500 or 866. MELCRUM (635-2786). Download the brochure at http://www.melcrum.com/products/conferences/us0907/pdf/scm_chi.pdf

Mention code PRSCM to receive a complimentary white paper.