Fashion & Apparel: Texas Apparel Company Unveils All American Brand

Cincinnati, OH – June 16, 2007 – Clothes that feel good to wear that buyers can also feel good about – that’s what the American Joe brand offers to consumers. American Joe, an apparel company that provides 100 percent American made, manufactured and processed clothing, is taking a familiar yet newly resonating message to the public – it’s better to buy American. And, in honor of Flag Day, American Joe today unfurls its new brand identity and essence as part of its new “Check the Tag” Campaign.

The brand was developed by Cincinnati based branded communications firm Eisen Management Group. EMG president Rodger Roeser, also the host of nationally syndicated internet radio show “That Marketing Show,” says that the American Joe brand reaches out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing.

“There is a hero in all of us, and the American Joe brand is about capturing that feeling and essence of being a hero in our everyday lives,” Roeser says. “You don’t have to wear a cape to be a hero, you just have to be someone with strength of conviction and have the willingness to do the right thing in making a positive difference. The story of the real American Joe is an amazing adventure in guts, pride and courage, and we’re happy to carry on that tradition and legend.”

Roeser says the message is strong and for everyone seeking to make a statement that ‘American matters,’ and American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so. American Joe general partner Dena Anderson said the new brand captures the adventurous spirit and style of the brand and apparel lines.

American Joe apparel is available to consumers as well as for businesses that care enough to put their logo on 100 percent all American clothing. In addition, American Joe proudly sponsors the ‘Ts for Troops’ program where, through the company’s generous donations and donations from other companies and individuals, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts. The company is also a sponsor of Reebok Heroes Celebrity Baseball.

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About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something – quality, spirit, and authentic style. The company, headquartered in Texas and founded by ‘two All American moms,’ say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com.


Media Contact: Nicole King, Eisen Management Group
nicole@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available