Cirelli Foods of Middleborough Appoints New Sales Consultant and District Sales Manager

FOR IMMEDIATE RELEASE:
CONTACT: Steve Dubin, PR Works, (781) 582-1061, sdubin@prworkzone.com

DATELINE: MIDDLEBOROUGH, MATTAPOISETT AND MARSHFIELD, MA… Cirelli Foods, one of New England's largest family owned broadline foodservice distributors, has recently appointed Dan Lee, as Sales Consultant and Steven Cifrino as District Sales Manager. Cirelli Foods is headquartered in Middleborough, Mass.

As a Sales Consultant at Cirelli Foods, Dan Lee will be part of the outside sales force catering to independent restaurants, schools, nursing homes and similar clients throughout the New England area. Lee has more than 15 years of sales experience and previously held the position of Sales Representative for US Foodservice for five years. Prior to that, he was a salesman for Ipswich Shellfish for nine years. Lee resides in Mattapoisett, Mass., with his wife Tracy, daughters Casey and Madeline and son, Owen.

Steven Cifrino, the new District Sales Manager, will oversee outside sales at Cirelli Foods in catering to restaurants, schools, nursing homes and numerous other New England based clients. Prior to joining Cirelli Foods, Cifrino spent 10 years as a District Sales Manager and an additional seven years as Territory Manager at US Foodservice. In 1998, he was awarded MRA Salesman of the Year. Cifrino has an extensive background in the food service industry and his family history includes ownership of Supreme Markets. Cifrino resides in Marshfield, Mass., with his wife Tricia and their two children.

Cirelli Expansion
Originally founded in Brockton over 50 years ago, Cirelli Foods is now located in a new, $13 million, 130,000 square foot headquarters and warehouse complex, with close proximity to Interstate 495, Rtes 44 and 24, located at 30 Commerce Boulevard in the Middleborough Industrial Park in Middleborough, Mass.

With a staff of 150 professionals, Cirelli currently services over 2500 accounts throughout Massachusetts, Rhode Island, New Hampshire and Maine.

From Humble Beginnings -
Reaching over 2500 customers in the Northeast, Cirelli Foods is one of the largest family owned independent broad line foodservice distributor in New England. Cirelli's broad customer base includes: independent restaurants, multi-chain units, schools, healthcare facilities, non-profits, and other foodservice operations.

The retail division, originally referred to as Cirelli's Cash & Carry, was founded in 1967. Today Cirelli Marketplace in Middleborough, MASS. is a state-of-the-art retail operation offering a wide selection of name brand foods, paper goods and beer & wine to the general public. In addition to the retail outlet, Cirelli Foods has provided wholesale delivery to foodservice customers throughout New England for more than 50 years.

Cirelli Foods is part of the $27 billion UniPro Foodservice Cooperative, the nation's largest purchasing, marketing, and operating services organization for independent foodservice distributors, based in Atlanta, GA. Cirelli is one of only 50 regional suppliers included in UniPro's multi-unit program.

For additional information about Cirelli Foods, please contact Amy Roussel at 1-800-242-0939 or visit www.cirelli.com.