NEW ZEALAND FIRM LEADS ONLINE VIDEO ADVERTISING REVOLUTION

Wellington, New Zealand - June 12, 2007 - BuzzShed has begun paying people to watch tailored commercials on their website BuzzShed.com. When people sign-up to the web site they fill out a questionnaire and then receive occasional emails linking to commercials. The commercials are tailored to each member's age, gender, likes and interests, and the member receives 30 cents for each commercial they watch.

Founder Hayden Saunders says BuzzShed is a way for advertisers to reach people who spend more time online rather than watching TV or reading newspapers, and a way to communicate a rich advertising message to a captive audience.

"Our members know the advertisements are tailored to their individual profile so they're genuinely interested in each video," he says.

The site has appealled to viral video marketers as well as companies that normally advertise on TV. As the use of online video sharing and video on demand increases, viewers are skipping or avoiding traditional TV commercials. Accordingly advertisers are seeking new channels to communicate their advertising message. BuzzShed's main pitch to advertisers is the ability to send video advertisements to a highly targeted audience, as a more efficient video advertising alternative to television and as a vehicle for launching viral video promotions. Mr Saunders also hopes advertisers will use BuzzShed to reach web savvy 18 - 25 olds who spend more time online, reducing the effectiveness of traditional advertising channels at targeting this demographic.

He says that while their focus group interviews suggest that some people are keen to watch as many advertisements as possible, BuzzShed won't release more than two advertisements a day to members. Members receive 30 cents for each tailored commercial they watch, are paid through PayPal when their balance reaches $10.

While he anticipated most BuzzShed members would be young people, many in their 30s and 40s have also joined but they are less interested in the money. "They like the idea about being the first to know about special offers and promotions." he says.

To sign up to BuzzShed visit http://www.buzzshed.com/join.php