Management and Branding Guru, Tom Peters, Highlights Cullen’s abc’s

San Jose, CA, June 11, 2007. National recognition continues to build for Cullen’s abc’s (http://www.cullensabcs.com). Tom Peters (http://www.tompeters.com), business management guru, revered author, and provocateur of branding, highlights Cullen’s abc’s in his June 2007 edition of Tom Peters Times newsletter.

In the newsletter’s article, The Brand You Age, Juli Ann Reynolds, President and CEO of the tompeters!company, states, “Brand You brings your brand alive — connecting everyone to values, purpose, and message”

To illustrate the article’s perspective, Cullen’s abc’s is positioned as a successful endeavor that is applying the Brand You! techniques. “With over 170 free videos that have been viewed over 72,000 times on YouTube, Cullen's abc's is a launch pad to a free community endeavor, striving to help enrich young children's education,” states Mrs. Reynolds.

“When the name of your site is also your personal name, branding is key,” said Cullen Wood, founder of Cullen’s abc’s. Looking to enrich her brand, Cullen’s team attended a Tom Peters Brand You! Inspired Performance Workshop http://tompeterscompany.com/change/talentdevelopment). The workshop helped Cullen's abc’s refine its brand personality for the innovative preschool educational site. “Learning Tom Peter’s Brand You! ideas inspired us to more fully develop our brand,” states Cullen Wood. “Our web site, our values, and our brand promise – to share creative, low-cost ideas that stimulate children's development at home – have all been creatively strengthened from the collaborative spirit found at Mr. Peters’ workshop.

About Tom Peters
Tom Peters is considered one of the most influential business thinkers of our age and has been hailed as the guru of gurus of management. His unconventional views led ‘BusinessWeek’ to call him, ‘business’s best friend and worst nightmare’, but he has managed to successfully convey his ideas to top managers, the media and the public at large. His first book, 'In Search of Excellence' was named by NPR in 1999 to be one of the top 'Three Business Books of the Century.' He has written a string of international best-sellers and is huge on the lecture circuit.

About Cullen’s abc’s
Cullen’s abc’s is pioneering the use of YouTube to share idea videos that stimulate preschool development at home. Cullen’s abc’s free idea videos are for anyone involved with preschoolers including: parents, grandparents, family, friends, homeschoolers and teachers of preschoolers. The idea video subjects are: arts and crafts ideas, rhymes, songs, activity ideas, interactive book readings for children, as well as book reviews with tips for grown ups.

Cullen’s abc’s is the creation of Cullen Wood, who has been working with young children since 1994. She currently is a Preschool Teacher at St. Tim’s Lutheran School in San Jose, California. Cullen has also authored the article: “How to Select the Best Preschool for Your Child – Inside Tips from a Preschool Teacher.