Cactus enters blogosphere to showcase sharp ideas

Denver-based Cactus Marketing Communications, a full-service branding agency that grows companies through advertising, design, interactive, media services and public relations, launches a new blog, http://blog.sharpideas.com.

“We believe that an agency is only as good as the people who work there and the ideas they generate,” said Joe Conrad, Cactus founder and strategic director. “Our blog complements our online portfolio, www.sharpideas.com, by showcasing ideas – both our own and others’ – that we think are worthy.”

Cactus is embracing the growing trend of businesses that are launching corporate blogs to humanize their companies and communicate with larger audiences in a relevant, conversational manner. However, Cactus is leading Denver agencies by being one of the first local agencies to create a corporate blog.

Cactus’ blog content is centered on the agency’s philosophy that ideas grow brands. Articles written by Cactus team members highlight ideas developed by the agency, such as how they’ve developed campaign strategies and behind-the-scenes looks into production of campaign creative elements. It also includes articles about other businesses’ ideas as well as industry trends, cool hunting, Cactus’ culture and agency news.

“Our blog gives us the opportunity to show our personality and talk about our work, and play,” said Norm Shearer, Cactus creative director. “It enables us to interact with our friends and business partners on a more personal level than we can with a traditional Web site.”

About Cactus
Founded in 1990, Cactus Marketing Communications is a full-service branding agency that grows companies through advertising, design, interactive, media services and public relations. To learn more about Cactus, please visit www.sharpideas.com.

###