IDENTITY REHAB BECOMES ID WATCHDOG

Denver – June 2007 – In order to more accurately reflect its exclusive approach to identity theft detection and protection services, Denver-based Identity Rehab Corp. is changing its name to ID Watchdog.

ID Watchdog is the nation’s only identity theft protection company that provides three-tiered protection for consumers developed with assistance from the U. S. Secret Service, U. S. Postal Inspectors, state and local law enforcement officials and several state attorneys general. While most companies only alert consumers to breaches in their credit information, ID Watchdog monitors a consumer’s credit identity as well as their personal information in 13 different critical areas, including criminal, medical and Social Security records, and resolves any detected breaches.

“The name change to ID Watchdog better communicates our stance as a consumer’s advocate to monitor for, detect and resolve any identity issues,” said Justin Yurek, president of ID Watchdog. “We are the only company able to provide patent-pending 360-degree detection, protection and resolution for identity theft.”

For example, ID Watchdog’s work for client David Joe Hernandez was reported in today’s USA Today. Hernandez’ identity was stolen and his record was also mixed with another person while he was serving overseas in the United State Air Force. As a result of the personal and financial breaches, Hernandez spent nearly two years trying to clear false criminal and financial information from his personal records. The false criminal allegations nearly cost him his job (the complete story is available at http://www.usatoday.com/tech/news/computersecurity/infotheft/2007-06-04-credit-report_N.htm?csp=34).

“Identity theft is the fastest growing crime in the country” said Yurek. “Unfortunately, too many companies and services focus on simply finding financial breaches. By contrast, we monitor the complete spectrum of personal information and – in the event of a breach – work with our clients to restore records as quickly as possible.”

Much like a watchdog guards an entire house and not just the front door, ID Watchdog addresses the three primary forms of identity theft:

· Identity thieves use financial account identifiers, such as credit card or bank account numbers, to commandeer an individual’s existing accounts. Thieves use this information to make unauthorized charges or withdraw money.
· Thieves use accepted identifiers like social security numbers to open new financial accounts and incur charges and credit in an individual’s name, but without that person’s knowledge.
· Thieves obtain individuals identifiers to secure social security cards, driver’s licenses, birth certificates and use that information to commit a crime. When thieves are then caught, they provide law enforcement with the false identification and leaving the actual person vulnerable to criminal prosecution.

ID Watchdog assumes the role as a victim advocate in assisting consumers in regaining their lives if they fall victim to identity theft. ID Watchdog employs its patent-pending identity monitoring technology to thwart identity thieves’ efforts and to ensure that identity theft issues are detected and resolved before they spread.

About ID Watchdog
Headquartered in Denver, ID Watchdog is the only identity theft advocacy company that provides patent-pending 360-degree comprehensive detection, protection and resolution for identity theft. The solutions were developed with assistance from the U. S. Secret Service, U. S. Postal Inspectors, state and local law enforcement officials and several state attorneys general and have been endorsed by the Arizona and Colorado Bankers Associations. Since credit reports reflect only a portion of identity theft, ID Watchdog Plus™, the company’s most comprehensive offering, analyzes thousands of databases in 13 critical areas, including motor vehicle, medical, criminal, Social Security and national security records, among others, and often detects activity before there is any financial or personal impact to individuals. The company’s products are available for purchase by consumers or businesses either individually or as an inclusive suite. For more information please visit www.idwatchdog.com.

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