Prudential Gary Greene, Realtors launches PruGG.mobi, empowering consumers with instant home-buying information

HOUSTON, TX. - Responding to the millions of consumers in the Greater Houston area who use Blackberries, Treos and other handheld devices, Prudential Gary Greene, Realtors has launched PruGG.mobi. This latest in home-buying technology provides a simple and fast way to view all of the Houston Association of Realtors® Multiple Listing Service (MLS) real estate listings on a Web-enabled mobile phone.

"PruGG.mobi is our www.GaryGreene.com site made especially to suit mobile devices," said Marilyn Eiland, partner of Prudential Gary Greene, Realtors.

Eiland said that the dot-mobi technology does not allow pop-ups, increasing the efficiency of using a handheld devise in the home-shopping process. The display, proportioned to the size of a mobile screen, makes viewing and searching a faster and better experience than Web sites designed for a PC.

"Blackberries, Treos and the like have become the tech tool of choice for people on-the-go, and we felt making our Web site more mobile-friendly would give home buyers and sellers a better home finding experience," said Eiland.

PruGG.mobi is especially convenient for home shopping while driving in an area of interest. If the home is in the Houston MLS, all the home shopper has to do is simply type in the address and press "go." The property appears on the screen, and the viewer can get all the property details, view more photos, and call for a showing.

"Instant information on a property is especially convenient for buyers who want more control and oversight of their selection of properties before contacting an agent for a showing," said Eiland.

In addition to a search for all MLS listings on PruGG.mobi, a customer can connect with one of Prudential Gary Greene's 26 offices or visit the one closest to them. All of the firm's agents are listed under their respective offices, making it easy to locate and contact an agent for more personalized services.

As an added bonus, the mobile site offers links to news, weather, dining, transportation and more - so those on-the-go can get what they need and keep moving!

Prudential Gary Greene, Realtors highlights the mobile Web site on the home page of www.garygreene.com, where mobile users can learn how to connect to a "made for mobile" home-shopping experience. The PruGG.mobi link on www.GaryGreene.com features a video of how the technology is used. Listings throughout the Houston/Galveston region feature PruGG.mobi sign riders on the yard signs so drive-by buyers can go from curbside to inside instantly!

"At Prudential Gary Greene, Realtors, we are constantly raising the bar in technology and skills, and we are always open to customer input on how we can serve them better," said Eiland.


ABOUT PRUDENTIAL GARY GREENE, REALTORS:
Independently owned and operated, Prudential Gary Greene, Realtors became an affiliate of the Prudential Real Estate Network in 2000. Since then, it has earned a host of honors, including, most recently, receiving the company's seventh consecutive Gibraltar Circle Award, which recognizes the top 50 companies in the Prudential Real Estate Network; and ranking #46 nationally by Real Trends in the Top 100 Brokers by closed transactions in 2006. According to the Houston Association of Realtors Ranking Report through May 2007, the firm has closed more units and dollar volume of sales and has more listings than any other broker in Houston. Prudential Gary Greene, Realtors was founded in Houston in 1963 as Gary Greene, Realtors. www.GaryGreene.com.

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