10TH Degree selected as Advantage Rent A Car Agency of Record

LAKE FOREST, CA - June 2007 - 10TH DEGREE was recently named agency of record for Advantage Rent A Car, a privately-held car rental company based in San Antonio, TX. 10TH DEGREE is a Lake Forest-based direct and interactive agency specializing in promotional and branding communications through the use of the interactive environment.

"10TH DEGREE has the experience necessary to help accelerate our company’s already rapid growth," said Robert Dimmick, Executive Vice President Marketing Advantage Rent A Car. "We are looking to 10TH DEGREE to help Advantage become the definitive brand in the car rental industry."

In conjunction with Advantage Rent A Car's senior executive team and operational managers,
10TH DEGREE will development and implementation an aggressive re-branding marketing campaign with emphasis in strategic media planning and buying, promotional marketing and website redesign to enhance Advantage Rent A Car's positioning as the most dynamic rental car company in the industry while providing consumers the best services, value and interactive user experience.

"We look forward to being an integral player and leveraging the global expansion of the Advantage brand," said Jay Rhodus, founding partner of 10TH DEGREE. "We feel Advantage and 10TH DEGREE are a good fit because we share a service-oriented approach to conducting business."

About 10TH DEGREE
Established in 2001, 10TH DEGREE is a direct and interactive marketing agency based in Lake Forest, CA. Our mission is to utilize creativity and technology to cultivate a more compelling, intimate and rewarding user experience – enhancing the relationship between consumers with our clients.
10TH DEGREE provides advertising, direct and promotional marketing, strategic online media planning and buying with robust search engine marketing solutions and organic search engine optimization.
10TH DEGREE's growing client list includes some of the world's best known brands from the automotive, financial services, consumer electronics, retail, telecommunications, and Internet software & services industries.

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