Flux's newest prestige magazine now available
June 07, 2007 (PRLEAP.COM) Business News
Adrian Flux Insurance has just released the third issue of InFlux, its prestige motor magazine. InFlux is available exclusively to Adrian Flux’s network of dealers and in strictly limited quantities. The magazine has superb editorial, luxury glossy production values and is designed to be read by a dealer's preferred customers for free. No matter how smart the motor showroom or how personal the service, there's always a dead spot where customers will have to wait for service and look around for something to read. Lesser dealers have a few dog-eared old copies of the popular magazines. If the customer's lucky, it's an old motor magazine. If they are extra-lucky, they haven't read it before. Or it's 'Take A Break'. It's enough to drive you 'Nuts'!
"We commissioned InFlux because we've found that an exclusive, glossy magazine that's a great read can really make the difference to how a customer feels about the dealer", said Gerry Bucke of Adrian Flux. "It says a lot about a dealer if they've got something of this quality on show - or to give to a good customer to take home".
Issue 3 covers racing, modified cars, bikes, concepts, superbrands, modifieds, luxury hounds and oily-rag enthusiasts, legends and rebels, drifting and classics. The new magazine has been produced by Future Publishing - the name behind enthusiast titles such as Mini Magazine, Fast Bikes and Total Vauxhall - and is designed to keep customers intrigued if they have to wait, and grateful if the dealer lets them take it home.
Copies of InFlux 3 are now available on request from Adrian Flux's dealer support team by emailing craig.darwin@adrianflux.co.uk.
Adrian Flux has a huge range of policies for the motoring enthusiast. For details contact the Adrian Flux quote line on 0800 505 3000, email the company at quotes@adrianflux.co.uk, or see the Flux homepage on www.adrianflux.co.uk