Local Marketing Firm Brings "Cool" Web Site to Charleston

The creators of CoolPeopleCare.org, a philanthropic Web site based in Nashville, Tenn., announced today the expansion of the Web site to Charleston, South Carolina. The addition is part of CoolPeopleCare's month long initiative to expand the site into 30 new cities during the month of June. The initiative is called "CoolPeopleCare's 30/30."

Charleston is the 15th featured city for CoolPeopleCare that highlights the little things individuals can do to improve their community. The site also lists nonprofit and charitable events for each city. In order to launch in South Carolina, CoolPeopleCare is partnering with Trio Solutions Inc., a Charleston-based marketing firm that has a long history of working with nonprofits.

“As soon as we heard about CoolPeopleCare we wanted to get involved and help bring the initiative to Charleston,” says Jessica Munday, president and founder of Trio Solutions Inc.

"Partnering with Trio in order to better serve our Charleston users is a testament to the power of the Internet to create strategic partnerships. With just a few e-mails and a phone call, we were able to add Charleston as part of our community," Sam Davidson, president and co-founder of the CoolPeopleCare, explains.

“Charleston is a cool city with cool people and a place where this initiative will undoubtedly benefit the community,” says Jessica Munday. “After living here for eleven years and working with numerous nonprofit organizations in the area, I have come to find that the people who make this city so great truly care about making a difference. CoolPeopleCare will be a perfect fit!”

Each day during the month of June, a new city will be added to the site, and that community's charitable events and volunteer opportunities will be listed. As part of the campaign, users can vote on the 30th city to be added during the month. The winner will be announced on Friday, June 22, and will go live on June 30.

"We get visitors to our site from all over the United States," says Davidson. "In order to provide a high quality online experience for all of our users, we feel it is time to add many more cities across the country. Charleston is a very important addition for us."

The following cities will be added on the following dates:

June 1-Portland, OR; June 2-Austin, TX; June 3-Dallas, TX; June 4-Fort Worth, TX; June 5-Louisville, KY; June 6-Phoenix, AZ; June 7-Baltimore, MD; June 8-Charleston, SC; June 9-Denver, CO; June 10-Houston, TX; June 11-Pittsburgh, PA; June 12-Indianapolis, IN; June 13-Seattle, WA; June 14-San Francisco, CA; June 15-Oakland, CA; June 16-Berkeley, CA; June 17-New York, NY; June 18-Chicago, IL; June 19-Charlottesville, VA; June 20-New Orleans, LA; June 21-Charlotte, NC; June 22-Fort Lauderdale, FL; June 23-Orlando, FL; June 24-Tampa, FL; June 25-Raleigh, NC; June 26-Philadelphia, PA; June 27-Lincoln, NE; June 28-Detroit, MI; June 29-Minneapolis, MN.

The Web site's signature feature, "5 Minutes of Caring," is a 99-word daily article featuring helpful hints, practical tips and links to inform readers of the many ways in which they may make a difference in less than five minutes a day. Those who come for this information are directed toward ways to make a difference in their local communities.

Launched in August 2006 in Nashville, Tenn., CoolPeopleCare.org is an offering of CoolPeopleCare Inc., a company started by Davidson and Stephen Moseley, vice president. Since its launch, the site has served more than 200,000 visitors. Davidson says, "Our ultimate aim is to connect willing individuals with great nonprofits near them so that everyone benefits. CoolPeopleCare's 30/30 enables us to do exactly that and with the help of great partners like the folks at Trio Solutions we are one step closer."

The Web site is designed to educate and motivate individuals to get involved in their local communities. Believing that people want to give back, but don't have the time, the site offers a 99-word article every weekday to inform readers how to make a difference in less than five minutes. Also believing that people want to give back but don't know how, the site also includes an events calendar with local happenings that have a social benefit. For more information about CoolPeopleCare, Inc., CoolPeopleCare.org, visit www.coolpeoplecare.org or contact Sam Davidson at (615) 260-3082.

Based in Mount Pleasant, South Carolina, Trio Solutions Inc. is a full-service marketing and communications consulting firm with a philosophy to work hard, enjoy life and make a difference. Trio specializes in marketing and public relations, event planning and Web solutions that increase awareness and strengthen brands. Trio regards itself as a creative, customer-focused company serving nonprofit and healthcare organizations in the Carolinas and the local community. For more information about Trio Solutions Inc., visit www.trio-solutions.com or call (843) 216-0442.