Wider range of products gives Smart Storage a greater income stream

In January 2005 Smart Storage launched into self-storage with its first store in Bromborough, Wirral. In July 2006, the company opened it’s second store in Liverpool with further expansion planned in other parts of Merseyside and the North of England in the next 18 months.

Jon Wyles, Managing Director of Smart Storage, said “We are busy growing our business and looking at maximising the revenue from each customer. We now stock the SSA range of Retail Packaging Products which has improved the look of our store with everything being professionally branded. I no longer have three different suppliers delivering different brands”.

“One customer spent over £100 on our retail products”

“Yesterday, a customer walked in just to buy a few boxes. By the time she left she had spent just over £100 on these and other items. The range of products gives our staff the opportunity to up sell and increase revenue”, said Jon Wyles.

Smart Storage has found the increased product range has encouraged more impulse buying on items their customers would never have considered before. As a result the revenue generated from retail sales now makes up a significant income stream for the business.

“Our staff think the products look great and can see the improvement in customer interest and actual sales. We want to look professional and the Retail Packaging Products look just that”, says Jon Wyles.

Retail Products on-line at no cost.

Smart Storage has taken the opportunity to benefit from free web pages supplied by Retail Packaging Products.

By buying into the service they have received everything required to add the complete product range to their own website. The online presence provides customers with details of the full range of merchandise and acts as a ‘shop front’ providing details of products that customers may not have otherwise considered.

Direct Deliveries to homes and businesses.

Payment can be taken online, over the counter, or by telephone and Retail Packaging Products will arrange a 3 day delivery service anywhere on mainland UK.

“This is just what customers’ want. The service enables us to supply Storepaks nationwide and increases our potential customer base”, says Jon Wyles.

One Supplier for Retail Products, Web Pages and Direct Deliveries – “its all been done for us so we can concentrate on running our business and enjoying the extra revenue”.

“The Retail Packaging Products provides all of this and more: deliveries on time, never out of stock with friendly accounts team always ready to help. Although we are one of the younger self-storage companies we wanted a brand which matched our ambitious and progressive approach to merchandising.

We have strived hard to offer customers a full and professional range. With the help of Retail Packaging Products we feel we have made a positive move to setting up, marketing and co-ordinating such a service. Selling a cohesive merchandise brand allows us to concentrate on running the core business while taking advantage of the extra revenue created”, says Jon Wyles.