New Community features on Real Estate Listing Websites in India

2letservice.com, a free community based real estate portal system enables local dealers, developers, buyers, sellers, owners and tenants to build and maintain their own pool of information and interact, providing local residents with access to information about properties in the area.

Once the site was built and made online in 2004, the promotion began. They did some heavy research on search engine promotion, reading as many articles on the subject. Then they fine tuned the portal based on their learnings. They have also run ads in local newspapers, magazines and purchased banner advertising on other sites, and set up reciprocal linking agreements around the Web.

The portal site was launched way back in April 2004, and by July it was almost receiving 500 unique visitors everyday. The property portal now (June 2007) generates some amazing amounts of page views and user trust," according to Mr. Sagar Kumar, the Portal Manager.

"The portal also serves as a great marketing vehicle for many local property and related business websites. All clients are given free text and graphic listings", he added

In the 37 months since the 2letservice.com's launch, it has been responsible for many property deals in India and overseas. "We are definitely using 2letservice.com as part of our sales strategy for acquiring new clients for SEOTrends.in," says Mr. Kumar. "We use it as part of our internet marketing portfolio, to show prospective clients our capabilities and the quality of our work."

"We are very keen to increase the number of organisations using the community portal, and have recently released another free portal system (www.indiacitypages.com) to address other areas of free community based services like forums, blogs, classifieds, jobs, matrimonials etc," says Mr. Kumar.

It is part of our larger goal to build a Web engine that can create personalized user experiences across dozens or hundreds of Web sites. Resources can let visitors know about the neighborhoods, whether a house roof can support a second floor, price, location map, what amenities are included and agent contact information, plus free blogs, PR, jobs, datings and cars for the community. We also allow members to earn through ad publishing using their own adsense account," he added.