NetIDme Campaign Wins Top European Award

A leading Scottish public relations consultancy has won a major European PR award for its launch of NetIDme – the leading digital age and identity solutions provider.
Weber Shandwick Scotland scooped top prize in the Product Media Relations category in the European SABRE awards for Superior Achievement in Branding and Reputation at the Maritime Museum in Barcelona last Thursday night.
The firm coordinated the worldwide launch of NetIDme, a unique internet service that allows you to prove your identity online, and more importantly, check the identity of others. More than 110 million people had the opportunity to see or hear something about the campaign and Weber Shandwick generated media coverage including the Guardian, ITN Lunchtime News, the National Post in Canada, ABC radio in Australia, 50 minutes on Sky TV on launch day, and even Vatican Radio.

The SABRE awards attracted more than 1400 entries from public relations consultancies across Europe.

Weber Shandwick Scotland managing director Nora Farrell said: "We are thrilled to come home a winner from these influential industry awards. This is an excellent endorsement for our business as it demonstrates the high standard of work we deliver for our clients. The NetIDme campaign in particular proves that geography is no barrier to delivering great worldwide media coverage for clients.”

Alex Hewitt, chief executive and founder of NetIDme commented on the win: “Obviously with a new product it was vitally important that we got the PR right from the start. What we achieved was a real boost to the product and the business. Making an impact in countries like Canada, Australia, UK and USA is a superb achievement that has allowed us to develop the business and attract potential investment on a worldwide scale.”

Weber Shandwick has four offices in Scotland: Aberdeen, Edinburgh, Glasgow and Inverness. Clients include oil and gas operators BP and Talisman Energy, Digital UK and ALDI.

The consultancy works on both a retainer and ad hoc basis for a range of organisations, from blue chip companies to small owner-managed businesses and charities. The company specialises in communications programmes in the following areas: corporate; consumer; drinks; energy; property; tourism and transport.