TREMOR MEDIA AND VISIBLE WORLD PARTNER TO DELIVER TARGETED ONLINE VIDEO ADVERTISING

New York City—June 02, 2007—Tremor Media, a leading video and rich media advertising network and technology provider, and Visible World, the leading video advertising technology and services company, today announced that Tremor will deliver Visible World’s Emmy-award winning video targeting and versioning technology using Tremor’s Ad-inStream solution. The combined solution gives advertisers the ability to dynamically assemble and deliver optimized messages based on any set of data such as zip code, temperature or weather conditions to sports scores, stock prices and mortgage rates.

Visible World’s broadband division, formally announced today, extends the value of targeted video advertising to the online world, combining the targeting capabilities that interactive advertisers have come to expect with the power of dynamic, flexible, video messages.

Tremor Media’s ad network reaches more than 75 million unique visitors per month, all of whom will benefit from increased advertising relevance. “Reaching users with a relevant ad is one of the biggest challenges for marketers both online and off,” said Jason Glickman, CEO, Tremor Media. “Our partnership with Visible World extends our ability to target users based on a new set of business rules that were previously unavailable to advertisers. When users feel that ads are speaking to them directly, they respond.”

Using the IntelliSpot Broadband Dashboard for Tremor Media, advertisers will be able to create and monitor hundreds or thousands of versions of their video creative messages and deliver the exact optimized message to each web browser across hundreds of websites worldwide.

Advertisers and their creative agencies use Visible World’s tools to create and visualize their storyboard with multiple versions. Targeting parameters that can be supplied by the Tremor ad management system are programmed into the tools so that the creative designer can produce a story board that embraces a multitude of different factors, geography, demographics, local business needs, content classification and context in which the ad appears. All websites that are part of the Tremor network will immediately be able deliver this new capability without any technical implementation or requirements.

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“Advertisers have been targeting display and keyword ads on the Internet for years,” said Andy Sheldon vice president Broadband & Wireless at Visible World. “Now they can apply that same targeting know-how to their video creative to deliver a compelling and engaging message that is relevant to the individual and the current market conditions.”

Visible World has over 200 advertisers using their system of targeting and versioning video advertising today. The new broadband division and partnership with Tremor Media is in direct response to advertiser interest in delivering their campaigns for broadband. With the Visible World and Tremor Media solution, national advertisers can deliver advertising locally to reinforce their brand and product. Advertisers buy their media on the Tremor network. Tremor requests an IntelliSpot from VisibleWorld together with the targeting parameters from the Tremor ad management system. VisibleWorld then decides the optimum version for each ad request and delivers that directly to the ad unit making the request either in-banner or in-stream.

With today’s announcement, Visible World’s intelligent distribution technology now extends its coverage beyond every television household in the United States to the online world. This unparalleled reach enables advertisers, agencies, and media companies to immediately capitalize on the message optimization and targeting capabilities of IntelliSpot.

Combining the engaging nature of video with the granular targeting ability of the Internet is a panacea for advertisers. The Visible World and Tremor Media solution is well positioned to enable a whole new era of online advertising effectiveness.

ABOUT TREMOR MEDIA
Tremor Media provides advertisers with both in-banner and in-stream video advertising opportunities on over 400 top-tier publisher sites with more than 75 million unique visitors per month.

Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

ABOUT VISIBLE WORLD
Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video ads within any media plan. Our integrated IntelliSpot® solution enables advertisers to edit their content on-the-fly, automatically, anywhere and anytime they run to reflect the time, location, and context in which the ads appear. Visible World, which lists WPP, Comcast and Time Warner as investors, was founded in 2000 by advertising and media veterans and is based in New York, NY. www.visibleworld.com

Contact:
For Tremor Media
Corey Kronengold
ckronengold@tremormedia.com
(646) 278-7417

For Visible World
Amy Janzen
amy@sutherlandgold.com
917-209-6819