Beverly Hills Plastic Surgery Center Unveils Patient Privacy Program

Rodeo Drive Plastic Surgery ­ the only plastic surgery center on the glamorous boulevard in Beverly Hills ­ has developed a novel program to assure patient privacy.

Plastic surgery is a private undertaking and a very personal decision. Rodeo Drive Plastic Surgery, the first and only plastic surgery center on world-famous Rodeo Drive, has developed a unique patient privacy program to assure the utmost discretion for its clients. Because of its unique location and relationships, this Los Angeles plastic surgery center caters to members of the entertainment industry. But when it comes to privacy, it adheres to the same standards for celebrity plastic surgery as for all its patients.

The program starts with the physical layout of the offices and on-site surgery center. California plastic surgeon Dr. Lloyd Krieger is the Medical Director of Rodeo Drive Plastic Surgery. He explains, "We built a hidden back entrance — far from prying eyes of celebrity photographers — that leads to a discreet service elevator. This elevator opens deep in the building's parking structure and also on the alley behind Rodeo Drive. The back entrance is unusual among medical offices and assures discretion." This novel feature of design and layout has been featured in numerous print and television media outlets.

The plastic surgery staff, both in the offices and the operating rooms, is thoroughly trained in patient privacy issues. The organization has a designated privacy officer to oversee the routine work of the staff and confirm that its strict confidentiality policies are enforced. "No member of the staff will discuss any aspect of patient care (or even that someone is receiving care) with anyone at any time, unless that person have given explicit permission to do so," Dr. Krieger notes.

Each employee signs an agreement to maintain patient privacy at all times — again, this applies to celebrity plastic surgery and for all patients who go the plastic surgery center. "We also ask patients to designate how they would like us to contract them (such as by cell phone only), so communication is always done in the manner that makes the patient most comfortable and allows for the most discretion," Dr. Krieger explains.

Rodeo Drive Plastic Surgery and its medical director Dr. Lloyd Krieger have been featured in the local, national, and international media. Some recent stories have appeared on Access Hollywood, Elle, Star, InTouch Weekly, Life & Style, Maxim, The Los Angeles Times, Los Angeles Magazine, Fortune, The Wall Street Journal, The New York Times, The Los Angeles Daily News, The Washington Times, KTLA Morning News, Univision, Telemundo, France's Télévision Française 1, Japan's Chocolat Siene magazine, Mexico City's Reforma magazine, Denmark's Q magazine, Sweden's AftonBladet newspaper, New Zealand's Flipside magazine, and England's Daily Mail newspaper and Grazia magazine.

These steps offer reassurance to all patients that their confidentiality will be maintained. "And since we treat every patient like a celebrity, we take firm steps to maintain discretion and safeguard confidentiality for all our patients," concludes Dr. Krieger. The program applies to all plastic surgery procedures done at the center, such as Beverly Hills breast reduction and Los Angeles liposuction.

For more information visit http://www.RodeoDrivePlasticSurgery.com or http://drlloydkrieger.com/