BOOK EXPO INCLUDES YAMODO! AS FEATURE PRODUCT

New York, NY - (June 1, 2007) – Read Any Good Games Lately? The nontraditional, traditionally hilarious new game, YAMODO!, is gaining instant access to the book buying public with an endorsement from the organizers of the upcoming Book Expo America (BEA) trade show.

Yamodo! will be part of the special featured product section, called “New Title Bookstore”, for Book Expo 2007, which is held at the Jacob Javits Convention Center in New York City from May 31st through June 3rd.

Bill Phelps, founder and “Chief Imaginator” of Idea Storm Products, marketer of Yamodo!, said, “It is a great honor for Yamodo to be part of the New Title Bookstore exhibit. We are extremely excited to demonstrate Yamodo to all of the attendees at Book Expo because Yamodo! breaks all the rules of traditional games. It’ll be a great to show all of the attendees at BEA how the game easily inspires creativity and the use of your imagination.”

Yamodo! is the initial toy product offering from Idea Storm, a successful product development and consulting company. The game is intentionally designed to be a market-friendly packaged game that is easy to play by multiple age groups in many different settings.

“Because of its eclectic game play nature, Yamodo! is an ideal fit to appeal to the bookstore consumer. When you play Yamodo you’ll experience creativity, education, imagination, and fun social interaction.”

Yamodo! (MSRP $16.95), is for two or more players or teams, ages 6 and up. To play, each person selects a card. Players must use their imagination to draw and define the made-up word that is written at the top of the card. To help spark the imagination and take away any drawing anxiety, each card has the start of an existing doodle for players to add to. On each pass, a player draws something on the card and writes part of their definition. The cards become increasingly outrageous as players pass the card around for others to build on, resulting in new definitions and unimaginable drawings created by the group.

“Yamodo! is different from many other games because instead of focusing on an individual winner, it focuses on stimulating the imagination and on creative collaboration,” Phelps explained. “The social interaction that allows for some of the most bizarre definitions is not only refreshing, but a welcome change in the world of ‘winner-take-all’ games. And we encourage people to upload their original creations on yamodo.com for all to see.”

Phelps and fellow artist, Steve Wright, created Yamodo! after deciding that their constant napkin doodling was a great way to spark unique ideas and great conversation. For more information about Yamodo, visit www.yamodo.com.

Book Expo America is the annual, premiere book publishing event designed to meet the needs of the book industry. It is a showcase of books in every format, sideline merchandise, and technology products & services that supports the buyers and sellers of books, both internationally and domestically. For more information or to attend Book Expo, please visit www.bookexpoamerica.com
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