Next Generation Marketing - How Software as a Service (SaaS) Can Help Drive Sales Leads: SaaS.com Partners With Publicly Held MIVA, Inc.

BRIDGEWATER, N.J. - June 1, 2007 - WebApps, Inc. a.k.a. SaaS.com, a leading software developer and a key player in the Software as a Service (SaaS) industry, has partnered with publicly held online advertising and media firm MIVA, Inc. to deploy one of its latest SaaS projects, an online affiliate gathering tool for the Pay Per Click (PPC) industry. The online tool, used by MIVA's U.S. and European divisions, helps business development teams secure qualified affiliate websites faster and more efficiently by automating difficult, time-consuming aspects of prospecting. Ultimately, the affiliate websites that are identified and signup using the online tool help MIVA drive more high quality traffic to their advertisers resulting in an increase in revenue.

To use the online tool, a member of MIVA's business development team enters a defined set of keywords, which are searched using many of the most popular search engines, including Google and Yahoo!. Focusing only on the organic search results that are listed for each search term (the websites that are not "sponsored"), the tool determines which of these search results or websites are the most highly indexed for a particular search term. Individuals in MIVA's business development team are then able to quickly scan a targeted list of the highest ranked websites (via a particular search engine) in order to determine those websites with the most traffic for particular search terms. The online tool also offers a component that crosschecks each potential affiliate website against a list of about 30 other similar advertising and media providers as MIVA, making it easier to decide what websites to approach based on each website's visibility, competing ads, and potential revenue impact.

Because major search engines change their search algorithms frequently, follow up processes can be run after an initial query to turn up different potential affiliate websites not previously displayed and remove those websites who's visibility has become less desirable. "Using this online tool, we've been able to save money over prospecting in the 'old-fashioned' way of searching search engines manually," said Bryan Brickley, General Manager of Searchfeed.com, a division of MIVA. "The tool was also very easy to learn to use. After a half-hour training session, our team understood the concept of the tool and had a general understanding regarding how it should work. Continuous use has also helped to boost the knowledge-level of team members who are using the tool."

"By using this tool, I can now do a keyword search and come up with thousands of potential affiliate websites for my team to target within 15 minutes," said Chris Cyriax, Business Development Manager of Searchfeed.com. "Before it took almost an hour to come up with just 50 websites. The fact that the tool is so user-friendly and easy-to-use has allowed our team to double our call volume, and given us more time to actually close deals instead of spending that time prospecting."

About MIVA, Inc. -
MIVA, Inc. is an online advertising and media company that operates across the US and Europe. MIVA's mission is to deliver valuable digital audiences to advertisers, which is achieved through two distinct divisions: MIVA Media, which offer Pay-Per-Click Ads across both vertical and contextual networks and MIVA Direct, which offers display and toolbar advertising solutions and focuses on the development and monetization of consumer websites.

About SaaS.com -
Formed in 2001, SaaS.com helps companies deliver both internal and consumer-facing applications as a service that are more intuitive, easier to deploy, and offer lower total cost of ownership. Two distinct business lines include a pre-existing set of Human Resource centric applications that are offered under a private-label model and a pure multi-application, multi-tenant delivery platform that can be coupled with industry-specific business logic or proprietary data to be delivered as a complete SaaS solution - - www.SaaS.com.

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