RUDER FINN ISRAEL ANNOUNCES RE-LAUNCH OF WEBSITE, FIRST ENGLISH PR BLOG IN ISRAEL

(JERUSALEM, June 1 2006) Ruder Finn Israel, the leading global strategic marketing and public relations firm in Israel, today announced the re-launch of its website, www.ruderfinn.co.il, which includes Israel’s first English-language PR blog.

Re-designed by RF Interactive, New York-based Ruder Finn's boutique interactive agency, the new site features a weekly blog published by Ruder Finn Israel's managing director, Glenn Jasper, entitled "Communicating Promise." The blog not only chronicles different aspects of the public relations industry in Israel but also discusses the ethical challenges facing the profession as a whole. The site also has been enhanced to offer easy navigation, expanded firm information and a log-in feature for clients to easily communicate with Ruder Finn staff.

"Just as the PR industry is much more than simply writing and distributing news releases, the story of Ruder Finn Israel cannot be told simply through traditional website means,” said Jasper. “While it is important for our audiences to understand we are part of a leading global agency, we wanted our office’s personality to come through as well. The blog concept – which is something we recommend to clients all the time – accomplishes this."

Ruder Finn Israel's commitment to high quality and result-oriented service recently won the firm two significant accounts in the high-tech sector – Linguistic Agents and C-nario – both of whom named Ruder Finn Israel their agency of record.

Linguistic Agents, the leader in Natural Language Understanding software, has chosen Ruder Finn Israel for its expertise in strategic marketing counsel and stellar global media and analyst relations.

C-nario, an established market leader in global digital signage solutions, has also tapped Ruder Finn Israel to oversee its marketing strategy, material development and media and analyst relations.

“C-nario and Linguistic Agents are Israeli innovators with businesses that extend far beyond Israel’s shores,” said Jasper. “Ruder Finn’s global reach will play a significant role in communicating on behalf of both companies in the future, while our on-the-ground presence in Israel helps us perform as an extension of their marketing teams and help build the foundation blocks of their companies.”

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About Ruder Finn

Headquartered in New York, Ruder Finn is one of the world’s leading independent strategic marketing and communications consultancies. With a tradition of excellence since 1948, the company has offices and affiliates worldwide, and serves the global and local communication needs of more than 250 corporations, governments and nonprofit organizations.

For further information, please contact:
Yona Cymerman, Ruder Finn Israel, 054-467-6979, yona@ruderfinn.co.il