AllergyBuyersClub.com Named One of the Top 500 U.S. Web Retailers by Internet Retailer
May 31, 2007 (PRLEAP.COM) Business News
AllergyBuyersClub.com, a leading multi-channel retailer of healthy home products, has been listed #376 in the 2007 Internet Retailer Top 500, a compilation of the top e-commerce sites in America and marks its “Coming of Age” as a retailing company. “AllergyBuyersClub.com is a great example of how the Internet can create a national market for a niche retailing concept,” says Kurt Peters, editor in chief of Internet Retailer.
Spurned by the venture capital community back in 2000, AllergyBuyersClub.com is a dotcom survivor who bootstrapped itself into profitability and is on track for 25% growth this year, surpassing the $18 million mark in sales.
Starting from the basement of her house in 1998, Mercia Tapping, CEO of the AllergyBuyersClub.com, built the company based on her philosophy of testing all of its healthy home products and then honestly telling consumers the pluses and minuses for each. That way,” explains Tapping, “we build trust and loyalty among our web site visitors versus other e-tailers that just slap up any products on their web site.”
The company has also carried this philosophy into its consumer catalog by indicating star ratings next to each product featured in the book. "It may cost us some sales, but I know it is the right thing to do" says Tapping. The catalog program has become one of the fastest growing marketing channels for AllergyBuyersClub.com with mailings scheduled for 2007 to reach over 2 million potential customers.
AllergyBuyersClub.com is a Waltham, MA based company founded in 1998 which sells healthy home products such as air purifiers, Hepa vacuum cleaners, dehumidifiers and hypoallergenic bedding via the internet and catalog.
Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. It sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.
For more information on AllergyBuyersClub.com, contact:
Gary McEldowney
Marketing Director
AllergyBuyersClub.com
486 Totten Pond Rd.
Waltham , MA 02451
1-888-236-7231 Ext: 222
gary@allergybuyersclub.com