23 Tooth Bleaching Myths Blown Away By 'Little White Lies'

Singapore, May 29, 2007 — NovaWhite Pte Ltd, a forerunner in innovative Tooth Bleaching solutions, has just released the fully revamped, myth busting report 'Little White Lies: False Tooth Whitening Claims Exposed'. 23 different myths are exploded by the report that concludes that Home Tooth Whitening Kits can be the best solution for brightening the smile. Consumers can download the Free report from http://toothwhiteningclaims.novawhite.com/?source=prl290507.

'Little White Lies' couldn't have come out at a more appropriate time as the home tooth whitening industry has under gone explosive growth. "The Industry, last year, turned over $1.4 billion in the US in over the counter tooth whitening products alone," said Belinda Sinclair, NovaWhite's VP Operations. "And now, according to the American Academy of Cosmetic Dentistry, Tooth Bleaching has become their most requested procedure, in the United States."

'Little White Lies' takes each of the 23 myths and explains why they are incorrect. For instance:

Myth 2: ‘The Best Thing To Do For Teeth Whitening Is To Go To Your Dentist’
The dentist uses a strong solution of whitening substance for a relatively short time and few visits while the at-home method uses a weaker solution for longer sessions more often. They both get similar results rather than being better or worse.

The other main difference between the two is cost. The dentist's in-office system can cost from US$600 - 1500 per session; whereas, at-home whitening kits usually costs less than $150. The choice between the two systems is up to you and how the process fits in with your lifestyle and wallet.

Myth 4: 'Custom Whitening Trays Aren't That Important'
The truth is shown to be that 'custom trays are extremely important because they bleach the teeth faster and more consistently while saving you money and preventing gum irritation.'

Myth 5: ‘Tooth Bleaching Is Harmful To The Teeth And Gums’
The report explains that studies evaluating carbamide peroxide whiteners show little or no bad effects on the enamel surfaces of teeth, microhardness, or mineral content of tooth structure. The report goes on to explain that acidic drinks such as soft drinks and fruit juices are generally worse for your teeth than whitening products.

Myth 10: 'Tooth Whitening May Cause Mouth Cancer'
Firstly the report points out 'that the American Dental Society refutes this clam.' It goes on to talk about the production of 'free radicals,' which can cause cell damage, from the tooth bleaching substance. It then points out that these are neutralized in less than a minute by a substance in our saliva.

Myth 21: 'If You Do Your Own Teeth Whitening, You'll End Up With Teeth That Are Too White!'
The report says 'the beauty of at-home whitening solutions is that you are in control.' It takes several applications to get the right effect. So when your teeth are as white as you want them, you stop the treatments. It's as easy as that!

"The report is clear to all, as it is not written in professional jargon, but easy to understand language," said Belinda Sinclair. "And it makes very interesting reading to anyone who is thinking about tooth bleaching. Consumers who take notice of the report are much less likely to be taken in by the less honest members of our industry."

Consumers, to be safe from being duped, can download the Free report 'Little White Lies: False Tooth Whitening Lies Exposed' from http://toothwhiteningclaims.novawhite.com/?source=prl290507

About NovaWhite
NovaWhite Pte Ltd is a professional tooth whitening service that engages in state-of-the-art innovations in tooth bleaching treatment delivery. NovaWhite has developed an infrastructure built on long-standing relationships with dental health care professionals, dental laboratories, dental supply companies, and experts in computer technology and delivery systems around the world. Through these partnerships, NovaWhite seeks to enhance both the quality and the cost-effectiveness of its services.