DiatechUSA to be Exclusive Distributor of KEEP IT CLEAN™ Pet Dental Kit

May 2007 — MT. PLEASANT, S.C. - DiatechUSA, a dental products company specializing in Swiss-made diamond burs, will be the exclusive dental distributor of the KEEP IT CLEAN™ Pet Dental Kit. The kit includes everything pet owners need to brush their pet’s teeth and help prevent periodontal disease, a serious problem in most dogs and cats over age 3.

DiatechUSA will offer the KEEP IT CLEAN™ Pet Dental Kit to dentists who are interested in promoting oral health for their clients’ entire family, pets included. A survey by the American Animal Hospital Association found that more than 84 percent of pet owners characterize their pet as a family member or child. The kits, which sell for a retail price of $19.99, will be available to dentists at a wholesale price of $9.99.

“More and more Americans are concerned about the welfare of their pets, and brushing a pet’s teeth at home is an easy way to prevent oral disease and extend their life by as much as three years,” says Alicia Leithauser, president of DiatechUSA. “We’re excited to offer our dental clients a new tool that will help them maximize their office profits while demonstrating their concern for the health of the entire family by offering a top-quality product.”

The KEEP IT CLEAN™ Pet Dental Kit, created by Mt. Pleasant, S.C.-based company, Keep It Clean, a company that develops products to promote oral health in pets and people, is designed to make brushing a pet’s teeth a manageable task. It is the first product to include everything a pet owner needs to keep their dog’s or cat’s teeth clean at home and maintain their oral health between visits to the veterinarian. With a compact, durable design, the Pet Dental Kit is easy to store and transport and contains an ergonomic toothbrush, a finger brush for hard to reach areas, filet mignon-flavored toothpaste and easy-to-understand cleaning instructions. When used as advised, the KEEP IT CLEAN™ Pet Dental Kit, recently featured in the official 2007 GRAMMYs gift bags, is completely safe for dogs and cats. Visit www.keepitcleanusa.com for more information and to see a free instructional video demonstrating how to brush a pet’s teeth.

DiatechUSA, also based in Mt. Pleasant, S.C., is a dental products company founded in 1985 that provides dentists and dental hygienists with the highest-quality dental tools they need to operate their practices. Known for their competitive prices and Swiss-quality products, including the original multi-layered Gold Diamond and the Orthodontic Home Care Kit, DiatechUSA offers a broad selection of products and strives to offer top-notch personal service by removing distributors and dealing directly with their clients. For more information, visit www.diatechusa.com

For more information, contact:
Laura Thompson, (843) 406-6261,
lthompson@mettlerpr.com