Direct Impact Announces Change in Leadership at St. Louis-Based Advertising and Marketing Agency

St. Louis, MO - George Snyder has taken over as president of Direct Impact, a full-service advertising, marketing and communications agency. Snyder co-founded the company in 1995 with Susan Christensen, who retired in January. The two had shared management responsibilities for the past 12 years.

Direct Impact serves a broad range of business-to-business and consumer accounts, including long-term clients Anheuser-Busch, RotoMetrics and The Hager Companies.
The agency is currently in a growth mode, according to Snyder, with several recent account wins and a number of new prospects in the pipeline.

“Companies are responding well to our objective-driven, results-oriented approach to marketing,” says Snyder. “Most businesses today are looking to measure the effectiveness of their marketing efforts and justify their expenditures. We feel that one of our roles as an agency is to help them do that.”

In other moves, Susie Green has been promoted to the newly created position of Director of Operations and Angela Nassif has been promoted to Account Coordinator. Several new hires are also planned.

Direct Impact offers a full range of advertising and marketing services designed to help companies meet their objectives and achieve a profitable return on investment. www.directimpactinc.com