Boys Rules at Boulevard of Blue

Exclusive boys boutique features top designer lines from U.S. and Europe

ARLINGTON, TX – May 2007 – Boulevard of Blue, a new online boutique and store exclusively for boys, features top designer brands such as Wonderboy, Red Sound, Tea Collection and Punkster Baby. Boulevard of Blue offers distinctive clothing, handsome shoes, great room accessories and adorable nap mats and cuddly blankets – handpicked specifically for those precious boys out there.

Created by two mothers of boys, Erin Norris and Laurie Short, Boulevard of Blue became their solution for where to find unique and stylish boy clothing. After realizing that stylish and trendy, high-quality boy clothing was difficult to find, they decided to create a boutique with no “girl stuff” allowed.

“After endless shopping trips and discussions about where to shop for boys, we always came up empty-handed,” said Laurie Short, owner of Boulevard of Blue. “We were so tired of seeing cute things for girls and always the same old stuff for boys.”

“We wanted unique and trendy, not just trucks and dogs,” added Erin Norris, partner and co-owner of Boulevard of Blue. “Our goal is to ease the shopping frustration for all those mothers of boys out there.”

With all of the items handpicked by Erin and Laurie, the all-boy boutique features top designer brands from the U.S. and Europe. Many of the items can only be found in exclusive boutiques like Boulevard of Blue.

“We’ve searched high and low to find the best things available for boys,” added the co-owners, Erin and Laurie. “Whether you’re looking for unique apparel, accessories or gifts for that special boy, Boulevard of Blue is your one-stop shop.”

In addition, Boulevard of Blue carries a fabulous selection of items for moms – gorgeous frames, scrumptious candles, trendy bags, eye-catching note cards and much more.

About Boulevard of Blue, LLC: Boulevard of Blue is an online boutique and store exclusively for boys. Created by two mothers of boys who were tired of seeing cute things for girls and always the same ‘ole clothes for boys, they opened Boulevard of Blue. Boulevard of Blue carries boys infant to size 12. Boulevard of Blue’s storefront can be found at The Shoppes at Brownstone Village in Arlington, TX. To shop online or for more information, please visit www.boulevardofblue.com.

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