Gettin' the Gift for a Doodlin' Dad - YAMODO

Dobbs Ferry, NY - (May 24, 2007) – Idea Storm Products has a gift to impress Pop for Father’s Day this year. Yamodo is the easy-to-play, multi-generational game to play with the main man of the household on Father’s Day and all year round.

Whether Dad is a corporate desk doodler, Mr. Fix It, number cruncher, or sports fanatic, Yamodo will make him a family game guy from now on because Yamodo is the game without restrictions when it comes to fun, easy creativity, and broad based imagination.

“Yamodo is a great family game that easily creates a forum for a good time and a happy memory. You can play it with all ages at once and in almost any setting,” Bill Phelps, founder and “Chief Imaginator” of Idea Storm Products, marketer of Yamodo!, said. “Yamodo breaks all of the rules of traditional games. Its diversity makes it the perfect product that simply focuses on the fun of individual imaginations that combine to form the craziest or most intellectual creative collaborations.”

Phelps and fellow artist, Steve Wright, created Yamodo! after deciding that their constant napkin doodling was a great way to spark unique ideas and great conversation To play Yamodo! (MSRP $16.95 for two or more players or teams, ages 6 and up) each person takes a card that has a made-up word and the beginnings of a doodle on it. On each pass, a player draws something on the card and writes part of a definition to correspond to the word on the card. As it passed from person to person the definitions and pictures build to become increasingly outrageous, resulting in a tangible take away of new definitions and unimaginable drawings created by the group.

“The social interaction that allows for some of the most bizarre definitions is not only refreshing, but a welcome change in the world of ‘winner-take-all’ games,” Phelps explained.

Yamodo can be played for as long as you want. There isn’t any set time limit or number of drawings or definitions to complete. But at the end, the company encourages players to upload their original creations to its website at www.yamodo.com. The website already has over 1,000 drawings submitted from nearly every state in the country.

Yamodo! is the initial toy product offering from Idea Storm, a successful product development and consulting company. The game is intentionally designed to be a reasonably-priced, market-friendly packaged game that can be sold at nearly any type of retail outlet and played by almost anyone. Yamodo! can be played casually with friends; in educational surroundings for students; as an intergenerational activity for families; or as a centerpiece for a corporate brainstorm session. For more information about Yamodo, visit www.yamodo.com.

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