The Marketing Arm taps Michael Rodriguez to lead its new multi-cultural group

DALLAS — Omnicom's The Marketing Arm has tapped Michael Rodriguez, a former vice president for ePrize, to lead its recently-formed multi-cultural marketing group. He will be based in Dallas.

Rodriguez spent more than three years at ePrize, serving as vice president for business development, and later, managing director. Prior to his time there, he was a director for Fishbowl, an eMarketing agency based in Alexandria, Va.

In 2001, Rodriguez founded and served as the managing partner for The Cultural Marketing Group, a Denver-based advertising and communications firm targeting the U.S. Hispanic market.

A graduate of DePaul University, Rodriguez has additional experience with the CRM provider Yesmail.com and Tribune Interactive, a division of the Tribune Company.

About The Marketing Arm

The Marketing Arm (www.TheMarketingArm.com) is an engagement marketing agency delivering integrated expertise across relevant consumer passion points. A member of Omnicom Group (NYSE: OMC), The Marketing Arm delivers best-in-class consulting, activation, and measurement services in entertainment, sports, cause, and experiential marketing. Founded in 1992 by Ray Clark, The Marketing Arm has offices in Dallas, New York, Los Angeles, Chicago, San Francisco, Charlotte, Bentonville (Ark.), and London and employs more than 1200 people.