United First Financial Finds Success in 2006 – Its First Year of Selling Nationwide

DRAPER, Utah – May 23, 2007 – United First Financial (UFirst), a consumer-focused technology company, saw unprecedented growth during the last nine months of 2006 due to the launch of its Money Merge Account solution. More than 5,000 independent agents signed up with the company by the end of 2006.

Following a one-year, regional beta test in 2005, UFirst began initial sales and marketing of its Money Merge Account program throughout the United States in March 2006. The key to UFirst’s phenomenal growth is the company’s Money Merge Account mortgage accelerator/debt pay-off solution, a unique mortgage acceleration/debt pay-off program which utilizes existing banking tools, financial educational training and a patent-pending Web-based software tool to help homeowners pay off their mortgages and consumer debt in a fraction of the regular time. The company also conducts monthly and even weekly informational seminars to bring the concept of the Money Merge solution to even more homeowners.

“We are amazed at the amount of people we talk to that are interested in the Money Merge solution since we started in early 2006,” said Skyler Witman, co-founder of UFirst. “However, there are millions more homeowners in the U.S. who would benefit from the program.”

Similar to programs being used by nearly one-third of homeowners in the United Kingdom and Australia, the Money Merge program helps homeowners take the same financial principles lending institutions have used for decades and puts them to work for homeowners. Although not a perfect solution for all homeowners, the Money Merge program allows qualifying homeowners to leverage their entire monthly incomes in a mathematically directed methodology to pay-off mortgages and consumer debt more effectively, efficiently and quickly than most individuals can on their own.

Within the Money Merge solution, homeowners can use their existing primary mortgage. The Money Merge program does require homeowners to establish a separate line of credit that is defined by UFirst as an ALOC (an Advanced Line of Credit). After training on the Money Merge solution, homeowners then create a debt profile using the Web-based software program which requires homeowners to enter in all consumer debt information, payment schedules and take home pay schedules.

After a paycheck is deposited into an existing bank account and “clears the bank,” the homeowner transfers the paycheck total into the ALOC. The software program then uses its proprietary algorithm to analyze the mixture of available funds, total debts and payment schedules, and instructs the homeowner on when, and how much to transfer to their mortgage and consumer debts.

“We believe very strongly in this product and have already seen its affect on the lives of our customers and ourselves,” Witman said. “Hundreds of homeowners who began with our initial test phase of our Money Merge program have seen a dramatic reduction in their interest payments, the time required to pay-off their mortgages and in their overall consumer debt profiles. Together with our Web-based software, the program is easy for anyone with basic computer knowledge to use, and we are confident it will benefit any qualified homeowner that uses it as long as they follow the program promptings.”

For additional information concerning United First Financial, please visit www.UnitedFirstFinancial.com.

About United First Financial:
United First Financial (UFirst) is a consumer-focused technology company. Its products, tools and services enable homeowners to pay-off their mortgages, eliminate their debt and achieve financial independence in a fraction of the time.

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Media Contacts:
Jonathan Bacon, Politis Communications, 801-523-3730, jbacon@politis.com or
David Politis, Politis Communications, 801-523-3730, dpolitis@politis.com