Marcia Hoeck quoted in top Canadian business publication

Hoeck Associates, Inc., a leading strategic branding and marketing firm, is proud to announce that PROFIT, Canada’s business publication for entrepreneurs, published parts of their interview with Marcia Hoeck, Hoeck Associates’ president and CEO, in the May, 2007 issue.

Hoeck’s statements appeared in PROFIT’s “Trends that Mean Business” column in the Frontlines section of the May issue. PROFIT assistant editor, Kara Aaserud, became interested in featuring the trend toward beehiving after reviewing Hoeck’s special report, “Beehiving: What the Trend Means for Communicators.” The entire PROFIT interview is available on Hoeck’s Meaningful Marketing blog. Hoeck also authors a blog on branding, Brands That Connect.

PROFIT has served Canada’s entrepreneurial business community for over 25 years and has earned a position of prominence with growth companies and the businesses that serve them. The full-color, glossy publication has a readership of 373,000 and is available by subscription and at newsstands throughout Canada.

Since 1984, Marcia Hoeck has helped regional and international businesses and organizations generate millions of dollars in revenue and save millions of dollars in costs by targeting and integrating communications. As a branding and communications strategist, Hoeck uses her unique perspective into customer and employee perceptions to strengthen brands, increase sales, and improve performance. A graduate of Ohio University, Hoeck is a member of Women’s Foodservice Forum (WFF), the International Association of Business Communicators (IABC), and the University of Toledo Center for Family Business. Her work and articles have been published in B2B Marketing Trends, IABC Communication World, HOW magazine, Print magazine, and other marketing and communications publications. She is a founding member of the Strategic Marketing Roundtable and has been a featured speaker and discussion panel participant for business groups and associations on topics concerning branding and marketing communications.

Based in Toledo, Ohio, Hoeck Associates, Inc. was founded in 1984 by Marcia Hoeck, who serves as president and CEO. Hoeck Associates also has offices in Detroit, Michigan, and Phoenix, Arizona. They are a leading strategic branding and marketing firm, translating intangible company, product, and service attributes into meaningful communications that connect to customers. They serve companies and organizations of all sizes including many Fortune 1000 companies in the US as well as international customers.

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For more information about Hoeck Associates, please visit www.hoeck.net

Read the entire PROFIT interview at www.hoeckblog.com/meaningfulmarketing