GET SWEPT AWAY BY ADEA’S REFRESHING NEW LINE OF LUXURIOUS ACTIVEWEAR SeaCell® Collection Offers Innovative Seaweed-based Fabric to Pamper Body and Skin

Adea (pronounced ah-DAY-ah), the Italian lingerie and daywear company, has introduced a new collection utilizing an innovative fabric that rejuvenates the body. Adea SeaCell® is a “high-tech” collection with a healthy purpose —- offering comfort and fit while regenerating the skin, allowing women to pamper themselves while on the go.

Made from a blend of cotton, SeaCell and elastane fiber, the fabric contains seaweed that allows the skin to absorb nutritional minerals and vitamins such as calcium, magnesium, cartinoid and amino acids and vitamins A and E. These ingredients are released by natural body moisture and help the skin stay firm and smooth. Also, with the addition of silver, the porous, open structure of the SeaCell fibers help neutralize odors and wick away perspiration.

Elastane has been added to the cotton to ensure that the pieces retain their shape. The collection is washer- and dryer-safe through all cycles. It is wrinkle-resistant, static-free and ideal for work, travel, and lounging, sleeping and sporting activities.

According to Christina DiPierro, President, Adea, “We launched the SeaCell collection in response to customers who were looking for activewear/loungewear made of a natural blend while retaining a great fit. We believe women will be fascinated by the properties, style and comfort of this collection and will respond enthusiastically.”

Known for using the finest fabrics, Adea’s SeaCell collection is targeted to women with an active lifestyle. The line includes a full-length hoodie, sleeveless hoodie, tank top, full-length drawstring pant and cropped drawstring pant. The five pieces are available in black, sage and wheat and range in size from small to extra large. Suggested retail prices are from $86 to $160. The collection is available in high-end and luxury retail stores throughout the U.S. as well as select spas and yoga centers. Visit www.myadea.com.