EL AL Optimizes Online Customer Experience by Implementing ClickTracks Web Analytics

Tel Aviv, Israel – May 24th, 2007– El Al Airlines, the Israeli National Carrier, has deployed ClickTracks JDC, as the web analytics solution of its web marketing campaign which includes search engine optimization, display ads, paid search and web analytics in order to improve the all round online customer experience. Being the leading carrier for flights to Israel, the airline is expanding the use of its website as a scheduling and travel resource for travelers worldwide. By implementing ClickTracks JDC and a comprehensive web marketing campaign run by Compucall Web Marketing, El Al will make it easier for customers to book airline tickets, manage their loyalty points, find flight information, and access special services.

Danny Gosis, El Al’s E-Commerce Project Manager, had this to say about ClickTracks JDC. “Before ClickTracks was up and running we were flying in the dark. We couldn’t track visitors once they entered and what they were looking for. With ClickTracks JDC we can see how users navigate our site and analyze how different navigation schemes and purchasing processes affect the web site’s ease of use and ability to simply and quickly complete a flight booking. Now we can position ourselves better on the web and enhance online customer satisfaction.”

ClickTracks JDC is the enterprise level of the award winning web analytics software. It offers easy custom tracking, secure user data, and no user monthly fees. By using ClickTracks El Al can use the full potential of its web site and improve customer experience.

About El Al :
Established in 1949 as the national airline of Israel, El Al has grown into a prestigious international carrier. Covering every aspect of service, assuring that their passengers requirements are met in time, every time, El Al is ranked by IATA as one of the worlds three most efficient air carriers. El Al has annual revenues of about $1.7 billion, and it carries more than 1.8 million passengers annually. The airline flies directly to more than 40 destinations around the world, and to many additional destinations by means of partnership agreements with other airlines. http://www.elal.co.il

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site. ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.