El Al Reaches out to Online Customers with Compucall

Tel Aviv, Israel - May/22/2007 - El Al and Compucall Web Marketing are working together on a comprehensive web marketing campaign aimed at improving customer satisfaction and online visibility for El Al. “El Al’s offline reputation for its flight to Israel and world class security was not manifesting itself on the internet. We understood that the online flight booking market was crowded and competitive, our first decision was to help our customers find us faster and easier when using search engines.” Said Danny Gosis, EL AL’s E-Commerce Project Manager.

Danny Gosis continued, “We recognize our customers demand and deserve improved service levels and greater customer satisfaction. In turn we expect that our new online initiatives will not just raise awareness of our safety, security and destination availability but will help us synergize our efforts so that we can pass cost savings on to our customers and enhance the verity of the new online electronic self services.”

El Al’s plan was to expand their marketing activities on the Internet. “Compucall was instrumental in helping us focus our marketing efforts. Compucall’s expertise in the travel market has really helped us reach out to customers and made it easier for them to find us”, said Danny Gosis, El Al’s E-Commerce Project Manager. “Compucall delivers quantifiable results, so the implementation of ClickTracks goes hand in hand with the validation of our success. We were excited to work with such a reputable airline and help them expand their online presence.” said Ophir Cohen.

As the online marketing efforts continues to grow, El Al has proven that it cares deeply about customer satisfaction via online visibility and user experience on ElAl.co.il

About El Al:
Established in 1949 as the national airline of Israel, El Al has grown into a prestigious international carrier. Covering every aspect of service, assuring that their passengers requirements are met in time, every time, El Al is ranked by IATA as one of the worlds three most efficient air carriers. El Al has annual revenues of about $1.7 billion, and it carries more than 1.8 million passengers annually. The airline flies directly to more than 40 destinations around the world, offers the most flight to Israel, and to many additional destinations by means of partnership agreements with other airlines. http://www.elal.co.il

About Compucall:
Compucall Web Marketing Ltd. is a leading international web marketing firm, specializing in search engine marketing techniques in the e-commerce market. The company has been listed in the Marketing Sherpa SEM Buyers Guide since 2004 and was one of the first 100 Google Advertising Professional firms to achieve qualified status.