MELCRUM OFFERS ONLINE TRAINING FOR COMMUNICATION PROFESSIONALS

Melcrum, a global research training company with expertise in internal communication, announces a new series of webinars to address the professional development needs of communication professionals.

Each interactive 90-minute training session is a culmination of the best topics and best practices. The benefit of this style of training is that information is not merely transmitted down to participants via one way communication. Instead, the sessions provide a forum where participants have the opportunity to give, receive and discuss information - all from the comforts of their office. For more information or to register for any of the below training sessions, please call 312.379.6500. Mention VIP Code WEBPR to receive a complimentary white paper, The Quick-Start Guide to Social Media for Internal Communicators.
Michael Wilson, co-founder and CEO of Small World Labs, will present a webinar on Connecting Workforces through Social Networking Technology. Presented on Thursday, May 24, this webinar will explain how social networking technology can provide new opportunities for communication and collaboration among an organization’s employees.

Participants will discover how to:
• Better connect their employees
• Establish the policies and structure they should have in place
• Examine practical considerations and standards

For more information on the webinar, please call 312.379.6500 or visit Melcrum online at http://www.melcrum.com/products/webinars/web240507/index.shtml

The single biggest change that an organization can experience is a merger or acquisition. Beth Swanson of Swanson Consulting will be present an interactive session on Communication Planning for Mergers and Acquisitions on Thursday, June 7. This 90-minute webinar will examine how communicators can:

• Earn a seat at the table before and after a transaction
• Spot the warning flags of investor activity – and address rumors early
• Cultivate working relationships that will help communicator’s prepare for and facilitate the transaction communications
• Use scenario planning to prepare for the possible outcomes and their implications
• Explain issues such as quiet periods, insider trading and fair disclosure to employees.
• Address a wide range of employee concerns

For more information on the webinar, please call 312.379.6500 or visit Melcrum at http://www.melcrum.com/products/webinars/web070607/index.shtml

Communicators can produce more effective and meaningful employee communications by developing a deeper understanding of their audiences. Learn the essential tools for developing targeted employee communications designed to meet the specific needs and concerns of various internal audiences.

Join Gordon Rudow, Chief Executive Officer of Bonfire Communication, on Thursday June 14th for an interactive webinar on Audience-Centric Communications Design. This 90-minute presentation will share a unique methodology for building highly-customized strategic communication campaigns.

Participants will learn:
• the basics of the six-lens, audience-centric communications design methodology
• how to integrate thinking models from change management, learning, and communications design
• how to discover new ways of identifying and meeting the needs and preferences of internal audiences and key stakeholders
• an understanding of how to build multi-dimensional campaigns that sustain mindshare and momentum, driving the necessary behavior change on key corporate priorities

For more information on the webinar, please call 312.379.6500 or visit Melcrum online at
http://www.melcrum.com/products/webinars/web140607/index.shtml

Dashboards are tools that management uses to capture the information they need to manage the business. A communication dashboard clearly represents the relationships and activities that are influencing the business performance. In addition, building a communications dashboard provides the data needed to make better decisions.

Join Katie Delahaye, Founder and CEO, KDPaine and Partners, on Wednesday June 20, for Using Dashboards to Demonstrate Communication's Business Impact. During this 90-minute webinar, Katie will walk through a step-by-step approach to designing and implementing communication measurement dashboards.

Participants will learn how a dashboard enables:
• Making better decisions based on hard data
• Understanding what’s working and not working in communication programs
• Providing timely reporting on progress
• Developing realistic competitive benchmarks
• Communicating in clear, easily understood charts

For more information on the webinar, please call 312.379.6500 or visit Melcrum online at
http://www.melcrum.com/products/webinars/index.shtml

Despite the tremendous “buzz” about blogging, few companies have established formal blogging policies or guidelines. David B. Ritter, Partner, Neal Gerber Eisenberg, will present a webinar on Practical Guidelines for Implementing Smart Corporate Blogging Policies on Wednesday, June 27. This 90-minute webinar will prepare participants to answer their senior leaders’ questions and concerns about blogging technology.

Specifically, participants will learn:
• The legal issues and concerns that employers must recognize and address
• How to formulate a workable, effective approach to blogging
• Smart ways to implement and enforce sound blogging policies and procedures
• Practical tips and strategies to prevent, minimize, and remedy the negative impacts of blogging

For more information on the webinar, please call 312.379.6500 or visit Melcrum online at http://www.melcrum.com/products/webinars/web270607/index.shtml