Home Improvement Contractors Recognizing Benefits of Online Advertising

Baltimore, MD, May 2007—All Around the Home (http://www.allaroundthehome.com), a national home improvement contractor directory, brings much needed online advertising to the home improvement industry’s direction by offering anything from complete personal profile pages on their website (http://www.allaroundthehome.com/plans/) and pay per click campaigns, to website design and lead tracking.

Advertising, of some sort or another, can be traced all the way back to the Egyptians nearly 4000 years ago. Obviously, in the last few centuries we have gone past stone carvings to master many new mediums to advertise just about anything. The latest medium of which is online advertising. With its real-time tracking, inexpensive prices and interactivity, it’s no wonder online advertising is the fastest growing medium out there.

The home improvement industry has been no stranger to advertising either. Other than word of mouth, it is the only way for contractors to get the jobs they need to keep their business afloat. With television ads costing a small fortune, and not knowing how much business radio and print ads are actually bringing in, smart contractors are looking to reach customers on their computers.

That’s where All Around the Home (AATH), a company dedicated to matching homeowners with quality home improvement contractors, comes in. Using online advertising strategies, AATH has become the contractor’s one-stop-shop for reaching the right customer on the internet.

The truth is AATH is good at what they do, and it shows. Visitors to http://www.allaroundthehome.com need a home improvement service, and that’s what they get: an easy way to review a company’s services, testimonials, pictures and request an estimate from only those that they are interested in. For example, a homeowner looking for a contractor in Fairfax County, Virginia to install new windows in their home can read contractor profiles from windows contractors on the Fairfax County, Virginia page at http://www.allaroundthehome.com/exterior/windows/va/fairfax/ to choose by name which contractor they would like to request an estimate from.

All Around the Home is doing a great job of ushering contractors into the new era of online marketing. With plans to match any service company’s needs and budget, AATH hits a home run this spring with their online advertising and lead generation services.