On Demand Promotions Suite Deployed at Alpha 1 Marketing

Alpha 1 Marketing, White Plains, NY, which serves as virtual headquarters and the first line of support for the individually owned New York Metro supermarkets C-Town, Bravo and AIM, has purchased the On Demand Promotions Suite of applications to improve the way they create and produce advertising and other promotional materials. The system is provided by Israeli firm Universal Ad.

By fully automating the process of planning, managing and creating advertising, Universal Ad`s On Demand Promotions Suite reduces time-to-market and related administrative work by up to 90%, according to Universal Ad. The resulting ads are synchronized across all media channels.

On Demand Promotions – Benefits for Alpha 1 Marketing
Before making their decision, Alpha 1 held a three-week trial using one of their banners. Comparing the existing process with the new one showed that the time it took to create one page was drastically reduced from two-to-three hours to less than 10 minutes. The Universal Ad technology was also used to produce the store order books in a fraction of the time.

“The productivity gains we saw in the test convinced us that the Universal Ad solution can help our entire organization produce cost-effective and highly targeted promotions that really grab the consumer’s attention in the very competitive New York metro market,” said Sara Marcy, Director of Information Technology at Alpha 1 Marketing.

About Alpha 1 Marketing
Alpha 1 Marketing arranges supply while providing comprehensive advertising, marketing, merchandizing, financial, technological and consulting services for more than 250 supermarkets in the New York Metropolitan region. The company acts as virtual headquarters and first line of support for the individually owned supermarkets flying the C-Town, Bravo & AIM banners. Alpha 1 took over operations of these banners from Krasdale Foods, Inc. in 1990.

www.Universal-Ad.com