CyberAlert Introduces One Clip Per Story News Monitoring Service

STRATFORD, CT. — 05/18/07 —CyberAlert, the media monitoring service, has launched a news monitoring, clipping and briefing service dubbed CyberAlert SSE that delivers only one clip per day of any news story, no matter how many news sources carry the story. The daily e-mail news monitoring alert automatically filters out clips of the same article that appear the same day in other news sources. The SSE acronym stands for "same story exclusion".

"While public relations professionals usually want to see all news clips from all news sources to measure reach and impact of a story, many corporate functions such as marketing, competitive intelligence, investor relations and market research prefer not to see every last news clip – since they only need to know the story, not how often the story appears," said William J. Comcowich, CEO of CyberAlert. “Our research indicates it’s an important market niche and no other media monitoring company offers a one clip per story service,� he said.

While delivering only one clip per day in a daily e-mail news alert, the CyberAlert SSE press clipping service also stores the URL links to all the stories it found so that clients can easily access and review all published articles.

The new CyberAlert SSE service substantially reduces the cost of news monitoring, compared with traditional press clipping services that charge an additional fee for every clip. The new SSE service charges a flat monthly fee with no per clip charges. By reducing repetitious clips to near zero, the new SSE one clip per story service also saves user time, increases productivity and reduces data storage.

Public relations professionals wanting to receive every news clip can continue to use the CyberAlert 4.0 news monitoring service that delivers all clips from 25,000+ online news sources worldwide in 20+ languages. The CyberAlert 4.0 news clipping service includes a searchable clip archive (Digital Clip BookTM), enabling users to quickly and easily sort and find delivered news clips.

Additional information about CyberAlert SSE news briefing service and a no-risk 14-day free news monitoring trial of CyberAlert SSE and other media monitoring services are available on the CyberAlert website (www.cyberalert.com) or by calling CyberAlert at 800-461-7353.

Contact:
William J. Comcowich
President and CEO
Phone: 203-375-7200